CONTENT MARKETING: CREATE A BUZZ

CONTENT MARKETING: CREATE A BUZZ

Below are a few content marketing products that Business News Australia works with to drive traffic to your site and increase leads. This is also a great resource for your social media and marketing channels. SPONSORED POSTS Sponsored posts are a great starting point for any digital advertising campaign. They are ideal for repo...

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UNLOCKING POTENTIAL FROM ONLINE PLATFORMS

UNLOCKING POTENTIAL FROM ONLINE PLATFORMS

ANY business that does not effectively use online platforms risks losing new and potentially lucrative opportunities, says digital agency Stead Lane. The Southport-based company, which specialises in web development and digital strategies, says with the rise of the digital era more people have become heavily reliant on online platforms to...

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THE LACK OF SAVVY THAT'S SLASHING BUSINESS POTENTIAL

THE LACK OF SAVVY THAT'S SLASHING BUSINESS POTENTIAL

DINESH De Silva (pictured), CEO and co-founder at Netstripes.com, is on a mission to change the way Australia goes about small business, arguing that if they want to grow they need to lift their digital engagement. In a recent report compiled by Netstripes it was discovered that the majority of Australian small businesses aren't even ...

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CHINESE UNIVERSITY BEATS PATH TO GOLD COAST

CHINESE UNIVERSITY BEATS PATH TO GOLD COAST

ONE of China's largest universities is eying the Gold Coast to explore partnership opportunities in the city's rapidly expanding education sector. Representatives from Tian Fu College of Southwestern University of Finance and Economics (SWUFE) are on the Gold Coast as part of a national tour that includes Brisbane, Sydney and Cair...

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JOB ADS FLATLINE FOR FOURTH STRAIGHT MONTH

JOB ADS FLATLINE FOR FOURTH STRAIGHT MONTH

THE national jobs market remains flat as a key indicator shows hiring intentions by employers are on the slide. However, once economist says the slowdown is not unexpected after a strong run of growth in mid-2015. The latest ANZ Job Ads survey shows that job advertisements rose 0.2 per cent in March from February, extending the flatli...

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GOLD COAST GOES FROM ZERO TO TOURISM HERO

GOLD COAST GOES FROM ZERO TO TOURISM HERO

LAST year it didn't even rank in the top 10, but this year the Gold Coast has edged out Melbourne to capture second spot among Australia's top tourism destinations. However, Sydney remains the crowd favourite by cementing its position at the top of the list compiled annually by TripAdvisor. Queensland destinations take out fiv...

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SYDNEY AIRPORT'S FLYING START TO THE YEAR

SYDNEY AIRPORT'S FLYING START TO THE YEAR

SYDNEY Airport (ASX:SYD) has made a flying start to 2016 with passenger numbers hitting close to seven million in the first two months of the year. The figures are up 8 per cent from a year earlier, driven by double-digit growth in international passenger movements. The latest figures released by the airport show that 3.29 million pas...

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JAMES WORKS ON A BOLLYWOOD BOOST FOR COAST

JAMES WORKS ON A BOLLYWOOD BOOST FOR COAST

GOLD Coast tourism identity and city council candidate Billy James (pictured) is mapping plans for a Bollywood boost to the city's economy, and he's using his connections in India to make it happen. James, a businessman and former chairman of Economic and Cultural Development Board Gold Coast, hopes to create a strategic alliance ...

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COAST PROVING A HOTSPOT FOR AUSSIES

COAST PROVING A HOTSPOT FOR AUSSIES

TRAVELLERS from across Australia are increasingly choosing the Gold Coast as their holiday destination, with new figures showing the city welcomed an additional 225,000 domestic visitors in 2015. This follows a surge in international tourism spending on the Gold Coast, which jumped 20 per cent to $1.23 billion in 2015, according to Touris...

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DEFINING A BRAND IN THREE SECONDS

DEFINING A BRAND IN THREE SECONDS

IT'S unfortunately official: people now have a three-second window to make their first impressions count online. For entrepreneurs and startups, this fact can be especially catastrophic to visibility, considering that's three seconds to cram in a brand, pitch and identity before the reader decides to find out what's behind the...

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GOLD COAST OFFSHORE TOURISM SURGE HITS NEW HIGH

GOLD COAST OFFSHORE TOURISM SURGE HITS NEW HIGH

INTERNATIONAL tourism spending growth on the Gold Coast has surged past the national average, rising 20 per cent to $1.23 billion in 2015. The increase compares with 18 per cent growth in spending to $36.6 billion across the broader Australian market, according to Tourism Research Australia's international visitor survey. The nati...

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STW SLUMPS TO $52M LOSS, BUT SHARES LIFT

STW SLUMPS TO $52M LOSS, BUT SHARES LIFT

STW Communications Group (ASX:SGN) has cleared the decks after a challenging year involving a restructure and a proposed merger that it says will return Australia's largest marketing services group to sustainable growth. The Sydney-based company has posted a $52.6 million bottom-line loss in calendar 2015 following $92.2 million in no...

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SYDNEY SUPERSIZES SELFIES FOR CHINESE NEW YEAR

SYDNEY SUPERSIZES SELFIES FOR CHINESE NEW YEAR

INTERNATIONAL visitors celebrating Chinese New Year in Sydney will have the chance to make their mark in a 'Giga Selfie' overlooking the Opera House and harbour. The supersized photo opportunity takes place in front of a giant Chinese dragon head installation at Dawes Point, in a campaign created by Tourism Australia. It follo...

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GOLD COAST SKIES CARRY SIX MILLION

GOLD COAST SKIES CARRY SIX MILLION

IT'S been a big 12 months in the skies above the Gold Coast with the city's airport recording more than six million passenger movements during the past year. The figures, for the 12 months to the end of December, were boosted by a string of new routes secured by Gold Coast Airport within Australia as well as overseas. Internat...

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METER MAIDS TO FEED HUNGRY BEACHGOERS

METER MAIDS TO FEED HUNGRY BEACHGOERS

GOLD Coast meter maids are expanding their offering after partnering with mobile ordering technology company AirService to launch Australia's first beachside food ordering and delivery service. Beachgoers will be able to order and pay for food via the new Maid to Order app, powered by the AirService platform. Customers will then h...

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HEMSWORTH HELPS LAUNCH NEW TOURISM AD

HEMSWORTH HELPS LAUNCH NEW TOURISM AD

IN a bid to lure more international visitors to Australia, a new campaign has been launched highlighting the country's aquatic and coastal experiences.  The latest ad, which is part of Tourism Australia's global There's Nothing like Australia campaign, was officially unveiled at an event in New York on Australia Day eve a...

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AUSSIES FLOCK TO HOME-GROWN GOODS

AUSSIES FLOCK TO HOME-GROWN GOODS

MORE Australians are turning to home-grown products despite increasing competition from international retailers, according to figures from Roy Morgan Research. In the 12 months to September 2015, 89.2 per cent of Australians aged 14 years old and above said they'd be more likely to buy products made in Australia up from 85.6 per cent ...

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BAUER SCRAPS CLEO TO FOCUS ON DOLLY

BAUER SCRAPS CLEO TO FOCUS ON DOLLY

BAUER Media today announced the closure of CLEO magazine in Australia, with the publisher now set to follow through with plans to relaunch Dolly as a digital first property. In a statement, interim CEO of Bauer Media Andreas Schoo says scale, engagement and a robust digital strategy are key to the future success of Bauer. "We bel...

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FACEBOOK GIVES MARDI GRAS THE THUMBS UP

FACEBOOK GIVES MARDI GRAS THE THUMBS UP

ONE of the world's most recognised brands has aligned with Sydney's Gay and Lesbian Mardi Gras celebrations, coming out as a major sponsor of the famous parade. Social media giant Facebook, which also acquired Instagram in 2013, will be promoting the festival on both platforms and will enter a float in the parade, which takes plac...

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RETAILERS FIRE UP FOR SCHOOL SALES

RETAILERS FIRE UP FOR SCHOOL SALES

SHOES, uniforms, bags and endless supplies of stationery are once again on the shopping list as parents prepare to send their children back to school for 2016. According to Australian Retailers Association (ARA) executive director Russell Zimmerman, while Boxing Day sales are undoubtedly the biggest retail gold mine across the board, many...

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