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MARKETING


Gold Coast locals offered 'Play Money' for discounts on attractions and experiences

Gold Coast locals offered 'Play Money' for discounts on attractions and experiences

A $1 million program led and funded by Destination Gold Coast wil...

IVE Group to lose millions as Coles ditches printed catalogues

IVE Group to lose millions as Coles ditches printed catalogues

Just nine months after spending $25 million on a catalogue distr...

Jennifer Hawkins the new brand ambassador at Bubs Australia

Jennifer Hawkins the new brand ambassador at Bubs Australia

TV presenter, model and entrepreneur Jennifer Hawkins will be th...

Surfers Paradise Marriott set for $35m rebrand

Surfers Paradise Marriott set for $35m rebrand

The Surfers Paradise Marriott Resort & Spa will have a new n...

Kogan breached consumer law, misled customers with EOFY promotions

Kogan breached consumer law, misled customers with EOFY promotions

It's a practice as old as Methuselah. Raise your price, drop...

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Survival of the smallest? Retail's post-COVID-19 future

Survival of the smallest? Retail's post-COVID-19 future

A consumer behaviour expert believes large retailers and shoppin...

Print newspapers are dead - now what?

Print newspapers are dead - now what?

Australia's largest print media publisher, News Corp Austral...

Localsearch vows to help Australian businesses stay afloat amidst Covid-19 crisis

Localsearch vows to help Australian businesses stay afloat amidst Covid-19 crisis

A Coronavirus Savings Package aimed at assisting tens of thousan...

Adapt or Die: Our 2020 Strategic Marketing Guide

Adapt or Die: Our 2020 Strategic Marketing Guide

With a new decade now upon us, I feel that it is the perfect tim...

Struggling Adcorp to bid adieu to the ASX

Struggling Adcorp to bid adieu to the ASX

The ad agency has long been propped up by majority sharehol...

Jennifer Hawkins' tequila brand teams up with LA Clippers

Jennifer Hawkins' tequila brand teams up with LA Clippers

A tequila brand founded by Jennifer Hawkins and her husband Jake...

What York Jewellers can teach us about marketing in the values economy

What York Jewellers can teach us about marketing in the values economy

It's no secret that consumer expectations have changed. ...

Instyle Solar announces power play with League legend Johnathan Thurston

Instyle Solar announces power play with League legend Johnathan Thurston

Rugby league legend Johnathan Thurston (pictured left) has come ...

What is your purpose? Gain trust through clear company values

What is your purpose? Gain trust through clear company values

Culture, values, purpose - pick up any marketing text written in...

Cobra strikes where the leads are hot

Cobra strikes where the leads are hot

When you outgrow your office space twice in six months, it's...

Aussie businesses tap travelling workforce to solve staffing issues

Aussie businesses tap travelling workforce to solve staffing issues

With unemployment in Australia continuing to hover at around 5 p...

ACCC flags concrete plans to tackle digital media giants' power imbalance

ACCC flags concrete plans to tackle digital media giants' power imbalance

The Australian Competition and Consumer Commission (ACCC) h...

Business News Australia cracks 100,000 unique visitors mark

Business News Australia cracks 100,000 unique visitors mark

Business News Australia has bucked the trend of a challenging me...

How Bondi Sands embraced Australia to sell to the world

How Bondi Sands embraced Australia to sell to the world

Business success often reads like witchcraft. A dash of this, a ...

The programmatic ad platform to give Silicon Valley a run for its money

The programmatic ad platform to give Silicon Valley a run for its money

Programmatic advertising forms the bedrock of most publishers in...

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