From phonebooks to Google's front page: how Localsearch thrived in the digital era

From phonebooks to Google's front page: how Localsearch thrived in the digital era

For years, online marketers have warned "change is imminent" as mobile becomes dominant, taking over traditional advertising platforms like desktop searches and print media. On the other hand, Daniel Stoten of Localsearch says the tipping point has already come. Localsearch began as a phonebook publisher to help connect the ...

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Localsearch earns its stripes as Google Premier Partner

Localsearch earns its stripes as Google Premier Partner

Daniel Stoten, CEO of Localsearch, believes that when it comes to running an online business, change isn't the enemy. Localsearch is an online hub which has been connecting businesses and people throughout regional Australia for almost 25 years. During that time Stoten (pictured) has been on the front lines, building the Localsear...

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Mumbrella360 to feature Fearless Girl, Microsoft, News Corp leaders and more

Mumbrella360 to feature Fearless Girl, Microsoft, News Corp leaders and more

The full program for Australia's largest media and marketing conference, Mumbrella360, has been revealed, featuring a stellar lineup of guests. The conference is set to showcase high profile leaders including the brand behind the globally acclaimed 'Fearless Girl', one of Microsoft's leading search and AI experts as well a...

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Starting from scratch: how the founder of LABO is reinventing digital marketing

Starting from scratch: how the founder of LABO is reinventing digital marketing

As we edge closer to a new decade, it's safe to say that the world is a very different place than it was just ten years ago. Rapid advancements in technology, sudden changes in the socio-political environment and new ways of thinking about aesthetics have come to the fore in the 2010s. Old ways of thinking have died as we move int...

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Business News Australia doubles its readership with big gains in Melbourne and Sydney

Business News Australia doubles its readership with big gains in Melbourne and Sydney

Business News Australia has confirmed it is the fastest growing independent business news website, by more than doubling its unique visitors and total page views over the past year. The total number of unique visitors to www.businessnewsaus.com.au rose to 55,600 for the month of April, which is up by 108 per cent from the previous year. ...

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Influencing the world is all in a day's work for this young entrepreneur

Influencing the world is all in a day's work for this young entrepreneur

Ever wondered how those beautiful people on Instagram score major deals with Australia's biggest brands? Well, meet Genevieve Day, the woman who transforms fledgling social media accounts into booming businesses. At just 26 years old, Day runs her own marketing business called Day Management. Unlike traditional marketing firms, Day...

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The secret to reaching business savvy millennials

The secret to reaching business savvy millennials

For the past decade, Business News Australia has unearthed the country's most inspiring young business people, shared their successes as well as the challenges they've faced along the way. We have created content that is both enriching and easily consumable for the highly sought after millennial market. Our news continues to a...

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The founder of Impress!ve on how to build a thriving business in under two years

The founder of Impress!ve on how to build a thriving business in under two years

Robert Tadros founded Melbourne-based digital marketing agency Impress!ve just under two years ago. Now, it is a thriving company, with annual turnover forecast at $3.5 million and a team of 17 talented employees. Tadros' quick rise to success boasting clients including Misha Collection, digiDIRECT, And Chill, XBlades and Schiavello, ...

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How Tammy Hembrow leveraged social media to dominate the fashion game

How Tammy Hembrow leveraged social media to dominate the fashion game

SITTING pretty with 7.5 million followers, Tammy Hembrow has undeniably broken into the top echelons of Instagram. However, as one of Australia's top ten most followed celebrities, unbridled popularity was not enough on its own for Hembrow.  The health and fitness queen who founded Tammy Hembrow Fitness has expanded into fash...

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INFLUENCER PLATFORM DEFIES EXPECTATIONS, BRINGS INTEGRITY BACK IN THE NEWSFEED

INFLUENCER PLATFORM DEFIES EXPECTATIONS, BRINGS INTEGRITY BACK IN THE NEWSFEED

WHEN it comes to social media marketing in 2017, there's no question that influencers hold the power. Influencer marketing is so popular these days that brands tapping into the Kim Kardashians and Kylie Jenners of the world shell out hundreds of thousands of dollars just to get a single product seen in the same snapshot. However, ...

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THE INHOUSE STARTUP ACCELERATOR THAT'S IDENTIFYING SOUTH AUSTRALIAN TALENT

THE INHOUSE STARTUP ACCELERATOR THAT'S IDENTIFYING SOUTH AUSTRALIAN TALENT

AUSTRALIA'S Universities are hungry for a slice of the highly lucrative startup pie. With so much talent crammed into a few university buildings, they'd be mad to waste all the research and development on education alone. The research conducted in the confines of a university lab has the power to reach so many, and that's exactly ...

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AUSTRALIA'S LARGEST MARKETING CONFERENCE SET TO SHOWCASE INTERNATIONAL INDUSTRY LEADERS

AUSTRALIA'S LARGEST MARKETING CONFERENCE SET TO SHOWCASE INTERNATIONAL INDUSTRY LEADERS

THE ASSOCIATION for Data-driven Marketing and Advertising (ADMA) has announced the finalised list of speakers for its Global Forum.

The two-day conference will be held in Sydney on 24 and 25 August with the aim of bringing together global leaders and visionaries in industries ranging from marketing to space exploration.

CEO of ADMA ...

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SINORBIS ON TRACK TO PROMOTE AUSTRALIAN PRODUCTS IN CHINA

SINORBIS ON TRACK TO PROMOTE AUSTRALIAN PRODUCTS IN CHINA

AFTER an oversubscribed bidding round, digital marketing technology start-up Sinorbis is on track to deploy their new platform to help Australian companies market their products to Chinese consumers.

The digital marketing platform claims it will assist Australian and international companies to more effectively market their products to Chinese...

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ACCC RAISES CONCERNS OVER APN MERGER WITH oOh!media

ACCC RAISES CONCERNS OVER APN MERGER WITH oOh!media

THE COMPETITION regulator has waved a warning flag at the proposed $1.6 billion merger between Australia's two biggest advertising groups APN (ASX: APO) and oOh!media (ASX: OML).

Australian Competition and Consumer Commission (ACCC) chairman Rod Sims says the proposed merger will create a market leader in out-of-home advertising in A...

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ONLINE MARKETING APP LAUNCHED BY BEN BRADSHAW

ONLINE MARKETING APP LAUNCHED BY BEN BRADSHAW

BRISBANE entrepreneur Ben Bradshaw has released a new app to help people navigate online marketing and access their campaign data on the go, at any time of the day.

The LinX app provides users with an option for syncing and downloading their data and presents insights, leads and information in one place.

LinX also provides clients with acc...

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BE TENACIOUS, BE WISE: KATE MIDDLETON'S TOP CAREER TIPS

BE TENACIOUS, BE WISE: KATE MIDDLETON'S TOP CAREER TIPS

KATE Middleton knows a thing or two about slaying career goals, having become CEO of insurance engineering firm Censeo at age 36.

In celebration of International Women's Day, Kate has shared her top three tips to take ownership of your career to get where you want to be. Be tenacious Tenacity, persistence, determination and p...

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WHY VIDEO IS A "GIVEN" FOR BUSINESS

WHY VIDEO IS A "GIVEN" FOR BUSINESS

IN TODAY's digital-driven world, video is king and if used right, it can push a company's brand and brand loyalty in the right direction.

Nic Nichols (pictured), director of 40/40 CREATIVE agency, says using video is more important than ever in helping business to communicate and build ongoing relationships with its audience, part...

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NEW RESEARCH HIGHLIGHTS THE IMPACT OF SOCIAL MEDIA ON SHARE PRICES

NEW RESEARCH HIGHLIGHTS THE IMPACT OF SOCIAL MEDIA ON SHARE PRICES

COMPANIES that reach investors through social media can lead them closer to the decision to invest, says new research.

After studying 3,516 ASX releases published throughout 2008 -2013, Maria Prokofieva, senior lecturer at Victoria University, discovered that corporate information sent out on social media can unintentionally influence investo...

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NUROFEN FALSE ADVERTISING FINE INCREASED TO RECORD AMOUNT

NUROFEN FALSE ADVERTISING FINE INCREASED TO RECORD AMOUNT

RECKITT Benkiser has been slogged an extra $4.3 million by the Federal Court for misleading advertising of its Nurofen Specific Pain products after an Australian Competition and Consumer Commission (ACCC) appeal against the penalty was upheld.

The UK-based company must now pay a revised penalty of $6 million - the highest recorded for mislead...

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SURVEY PREDICTS THE BULK OF SANTA'S BILLIONS FOR KIDS

SURVEY PREDICTS THE BULK OF SANTA'S BILLIONS FOR KIDS

AUSTRALIA is set to splurge more than $48 billion in retail stores this Christmas, with electronic product makers and big name brands expected to pocket the lion's share when it comes to gifts for children. According to the Roy Morgan's Young Australian Survey, kids are chasing nothing but the best in 2016, with products from...

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ZAMBRERO POWERS UP GLUTEN FREE OFFERING

ZAMBRERO POWERS UP GLUTEN FREE OFFERING

ZAMBRERO has developed a new menu offering to cater to the growing market of gluten awareness. The Sydney-based Mexican quick service restaurant franchise has launched a black rice tortilla as part of its new Power Burrito. Zambrero global procurement and product development manager Perry Josito says the new addition to the superfoods...

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BARTERCARD LAUNCHES $250,000 INCUBATOR FUND

BARTERCARD LAUNCHES $250,000 INCUBATOR FUND

BARTERCARD has launched a business development grant to get a piece of the startup action. The Gold Coast-based trade exchange's Small Business Incubator Grant has a pool of $250,000 up for grabs, funded through its trade dollar currency. Small and medium-sized businesses on the Gold Coast can apply for a grant of up to $25,000 to...

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NOT COOL: DULUX FINED $400,000 FOR MISLEADING ADS

NOT COOL: DULUX FINED $400,000 FOR MISLEADING ADS

DULUXGROUP has been fined $400,000 for false advertising relating to its Weathershield and InfraCOOL paints.

The temperature-reducing claims the company made about the paints have been found to be false or misleading by the Federal Court, in a case brought by the Australian Competition and Consumer Commission (ACCC).

In advertisemen...

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FAST-TRACK THE EFFECTS OF TECHNOLOGY BY CHANGING THE WAY WE THINK

FAST-TRACK THE EFFECTS OF TECHNOLOGY BY CHANGING THE WAY WE THINK

LOOK at what is happening in the world, link it to your company's vision and then experiment. This is the simple three-step process Kate Eriksson, head of Innovation and disruption at PwC, advises marketing professionals when it comes to helping their companies stay on top in a fast changing world.

At last week's 2016 MarTech Summit i...

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MEET THE ENTREPRENEUR WHO HAS WORKED OUT THE NEW MEDIA MODEL

MEET THE ENTREPRENEUR WHO HAS WORKED OUT THE NEW MEDIA MODEL

IN the age of disruption, it is publishing that has been one of the industries hardest hit by new technology, but Gold Coast entrepreneur Dan Richardson (pictured) could have found the successful business model that so many in this industry have searched for.

His health and fitness focussed business, Challenger Media Group, has hit the g...

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MARTECH SUMMIT TO GROUND BUSINESSES IN THE DIGITAL ERA

MARTECH SUMMIT TO GROUND BUSINESSES IN THE DIGITAL ERA

IN A rapidly changing world, an organisation's survival hinges on its successful digital transformation. According to studies, digitally transformed companies are 26 per cent more profitable and generate nine per cent more revenue. The MarTech Summit was introduced based on the demand from marketers, to keep pace with the latest d...

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GOLD COAST LEADERS DIVE INTO CITY'S SPORTING FUTURE

GOLD COAST LEADERS DIVE INTO CITY'S SPORTING FUTURE

A PANEL of Gold Coast industry leaders will share ideas to help the city shine as a sporting destination on the global stage this weekend. The Big Blue Sky Event will discuss the Gold Coast as Australia's most active city and how to make it the number one sporting precinct by 2020. The panel comprises Gold Coast Commonwealth Games...

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QANTAS FREQUENT FLYERS SCORE WITH AIRBNB DEAL

QANTAS FREQUENT FLYERS SCORE WITH AIRBNB DEAL

QANTAS has teamed up with Airbnb to reward Qantas Frequent Flyer members with points when they book host stays through its website. The partnership marks the first time the accommodation marketplace has worked with an airline rewards program. The Qantas Frequent Flyer program has 11.4 million members eligible to earn one Qantas point ...

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LOCOMOTE REBRANDS TO DRIVE UK EXPANSION

LOCOMOTE REBRANDS TO DRIVE UK EXPANSION

MELBOURNE-BASED corporate travel platform Locomote is gearing up for its expansion to the UK under a new name. Travelport Locomote has appointed a new leadership team to tackle the UK market in coming months, as well drive growth for its suite of products to manage business travel. It follows Travelport's investment in a majority ...

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QUEENSLAND REAPS BENEFITS OF 'CRUISE BOOM'

QUEENSLAND REAPS BENEFITS OF 'CRUISE BOOM'

QUEENSLAND has become the port of choice for holidaymakers, attracting more cruise ships than any other Australian state last year. A record 329 cruise ships visited the sunshine state in 2015-16 according to the Australian Cruise Association's Economic Impact Assessment of the Cruise Industry in Australia report. Premier Annastac...

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