MARKETING
Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano
In a move resembling the transformation of the investment world in ...
Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia
After the Australian Open (AO) beat attendance records this year wi...
Consumer watchdog rings alarm bells over influencer endorsements, online reviews
The Australian consumer watchdog has found an alarming percentage o...
Most business owners are the world's best-kept secret
In a world teeming with talent, why do so many brilliant business o...
Black Friday no "be all and end all" for sales as marketing costs bite
November is often dubbed the new December of retail sales with Blac...
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The Star embroiled in HWL Ebsworth cyber-attack amid tragedy for law firm
The Star Entertainment Group (ASX: SGR) has revealed itself to have...
Car pricing platform AutoGrab accelerates global ambitions through JATO partnership
After rapidly growing its business in Australia over the past four ...
Genesis Capital lifts Pacific Smiles takeover bid to $279 million
Pacific Smiles (ASX: PSQ) suitor Genesis Capital has brus...
Marmalade raises $16m as invoice payment startup aims to process $1b in 2024
Melbourne-based invoice payment platform Marmalade has raised $16 m...
Hola Health greets a new chapter in telehealth with $4.5m pre-Series A raise
Perth-based telehealth and medicine delivery company Hola Health ha...
Businesses spend up big on advertising with a digital surge lifting the sector to $53 billion
Australian businesses are spending up big on advertising with the i...
Sydney Startup The Martec raises $8m for AI talent marketing tech
A talent marketing and recruitment content technology company power...
Virtual influencers: meet the AI-generated figures posing as your new online friends
The future of influence is here: a digital avatar that captivates m...
Aussie adtech used by BMW, Honda and Nissan secures $3 million
A Sunshine Coast-based adtech company serving major car brands like...
Do rebrands work? Can you trademark an X? Expert answers burning questions on Musk’s Twitter pivot
To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twi...
Bolster, Common State merge to create arts and culture powerhouse agency
Culture marketing specialist Bolster has joined arts and enter...
MagicBrief conjures up $2m for creative marketing tools
"There’s a growing number of tech products that focus on...
Why Mentored Media founder Matt Purcell is teaching school kids ‘verbal Kung Fu’
As the co-founder of Sydney-based creative agency and social market...
Melbourne marketing agency Bright Labs acquires Redline Digital Media
A Melbourne-based digital marketing agency creating content for the...
Agencies merge talents as Sydney’s Connecting Plots acquires Two Gs
Sydney-based creative agency Connecting Plots has acquired fellow i...
Marketing agency Awaken to acquire Agnes Media
Sydney-headquartered Awaken has made its first ever acquisition tha...
Neon Treehouse lights up the marketing side of equity crowdfunding
Flashy filmed interviews with founders, neatly designed graphs and ...
Craft brewer Better Beer eyes $20m raise to be "more in your face"
After hitting the market at the end of 2021, rapidly growing craft ...
US-based Criteo swoops on Melbourne media booking platform Brandcrush
US commerce media company Criteo (NASDAQ: CRTO) has swooped on Melb...
Trust your gut: Digital marketing entrepreneur Jade Spooner on finding her founder feet again
"Even though things on paper seemed great at Equalution, ...
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Armed with a growing business and a great opportunity, a business o...
The digital revolution may have changed the office forever, but the...
Private credit specialist Finexia Financial Group (ASX: FNX) has ac...
Environmental engineer Romin Nejad began his career at Epic Environ...
The transition from elite athlete and gymnastics coach to a corpora...
Australasian business solutions company Fusion5 has been honoured w...
The ongoing cost-of-living crisis and lingering effects of inflatio...
Versatile. Elegant. High performing. These are just some of the wor...
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