Mumbrella360 to feature Fearless Girl, Microsoft, News Corp leaders and more
Written on the 16 May 2018 by Business News Australia
The full program for Australia's largest media and marketing conference, Mumbrella360, has been revealed, featuring a stellar lineup of guests.
The conference is set to showcase high profile leaders including the brand behind the globally acclaimed 'Fearless Girl', one of Microsoft's leading search and AI experts as well as a panel of some of the most recognisable women in media.
Taking place on June 12-14 at the Hilton Hotel in Sydney, the event is expected to be attended by nearly 2,500 people and will feature five content stages, a full program of masterclasses and a formal one-on-one networking afternoon.
The executive chairman of News Corp Australasia, Michael Miller, will speak on his company's unique understanding of what makes consumers pay for content, including for its market-dominating newspaper mastheads and subscription TV offerings Fox Sport and Foxtel.
It's been two years since Miller took on what is arguably Australia's most demanding media job. News Corp's extensive newspaper portfolio includes The Australian, Sydney Telegraph, Brisbane Courier and Melbourne Herald Sun mastheads.
Liz Serotte will also share her insights as a speaker on the day. Serotte is the vice president of marketing communications at State Street Global Advisors, the brand behind the 'Fearless Girl' campaign, one of the most awarded advertising stints in Cannes Lions history.
Serotte will explain the innovative thinking that gave rise to the renowned campaign which featured a statue of a young girl facing Wall Street's iconic Charging Bull, and how State Street Global Advisors measured its business impact.
The campaign dominated social media from its launch, garnering more than one billion Twitter impressions in the first 12 hours and eventually reaching 4.6 billion impressions and 745 million Instagram impressions over 12 weeks.
Joining Serotte in headlining the event is Petronella Panérus and Magnus Jakobsson, leaders of Ikea's agency of record in Sweden, Åkestam Holst.
Microsoft's global head of evangelism for search Christi Olson will also speak, alongside PwC's national industry leader for telecommunications, media and technology Megan Brownlow.
Brownlow will unveil her company's official entertainment and media outlook for 2018 at the event.
Some of Australia's best-known industry leaders and media personalities will also take part in the event including Facebook's Naomi Shepherd, insurance brand TAL's Antony Wilson, Melissa Hopkins from Optus, Carolyn Bendall of ANZ, PwC's Russel Howcroft, Powershop's Catherine Anderson, Nova's Kate Ritchie, and Fifi Box of Fox FM.
In addition, there will be a special interactive session led by IAB CEO Vijay Solanki. Titled 'The Live Crowd-Sourced Digital Manifesto for 2020'.
The audience will play an active role in shaping the manifesto which will then be reviewed by the board of the IAB and published by Mumbrella.
Also confirmed are 15 masterclasses which will provide workshop-style sessions to answer some of the biggest challenges in the industry.
The sessions include Cavalry's Dave Bentley who will lead a masterclass on building a successful group of freelancers, Showtime Marketing's Dan Black who will illustrate how to tame guerilla marketing and DVM Law's Stephen Digby and Stephen von Muenster who will provide legal tips on keeping agencies and clients safe in a complex climate.
Mumbrella360 will kick off on June 12 with a special half-day speed networking event where registered attendees can lock in meetings with key decision-makers and influential industry leaders to build their business network. This will be followed with two conference days featuring six streams of content.
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Author: Business News Australia