Survival of the smallest? Retail's post-COVID-19 future

Survival of the smallest? Retail's post-COVID-19 future

A consumer behaviour expert believes large retailers and shopping centres will face challenges as people spend less and make more of their transactions online. The QUT Business School's Professor Gary Mortimer says Australians are now spending almost $32 billion online, or about 10 cents in every shopping dollar. "It is ...

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Print newspapers are dead - now what?

Print newspapers are dead - now what?

Australia's largest print media publisher, News Corp Australia, announced two weeks ago they will be closing 36 suburban and regional newspapers and making a further 76 digital only. The changes will begin to roll out as of 29 June, which is another hard hit to Australian businesses who rely on newspaper ads to market their business. ...

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Localsearch vows to help Australian businesses stay afloat amidst Covid-19 crisis

Localsearch vows to help Australian businesses stay afloat amidst Covid-19 crisis

A Coronavirus Savings Package aimed at assisting tens of thousands of Australian businesses affected by the COVID-19 pandemic was launched today by digital marketing gurus Localsearch. Three new products and significant cost savings are part of the company's discounted package which will help business owners with digital marketing dur...

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Adapt or Die: Our 2020 Strategic Marketing Guide

Adapt or Die: Our 2020 Strategic Marketing Guide

With a new decade now upon us, I feel that it is the perfect time for a spot of reflection on the years behind and to prepare for the years ahead. These days, the market and therefore marketing practice is evolving at an increasingly rapid pace and businesses must be able to change with the times. To keep up to speed with the rest of ...

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Struggling Adcorp to bid adieu to the ASX

Struggling Adcorp to bid adieu to the ASX

The ad agency has long been propped up by majority shareholder and chairman Ian Rodwell, but soon it will free itself from the ASX shackles to restructure.  After more than two decades on the stock exchange struggling with challenging market conditions, specialist advertising agency Adcorp (ASX: AAU) will de-list on 20 Dece...

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Jennifer Hawkins' tequila brand teams up with LA Clippers

Jennifer Hawkins' tequila brand teams up with LA Clippers

A tequila brand founded by Jennifer Hawkins and her husband Jake Wall has made a groundbreaking deal to partner with NBA franchise the LA Clippers. Founded by the couple in 2015 with production in the Mexican state of Jalisco, Sesión Premium Tequila has been expanding its footprint in the US market with a focus on California. ...

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What York Jewellers can teach us about marketing in the values economy

What York Jewellers can teach us about marketing in the values economy

It's no secret that consumer expectations have changed. We're currently living in what I like to call the Values Economy, a marketplace driven by consumers who, no longer content with buying what we do, but why we do it. Like all major shifts, this change in purchasing behaviour has been disruptive, but in some ways it's n...

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Instyle Solar announces power play with League legend Johnathan Thurston

Instyle Solar announces power play with League legend Johnathan Thurston

Rugby league legend Johnathan Thurston (pictured left) has come on board with leading Australian solar company, Instyle Solar, as their first official ambassador.  The multi-year partnership will see the renowned family man share his own journey of living with solar via a series of online content, along with appearing in marketing co...

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What is your purpose? Gain trust through clear company values

What is your purpose? Gain trust through clear company values

Culture, values, purpose - pick up any marketing text written in the last decade and you'll likely be bombarded with one if not all of these terms. Don't get me wrong, they're great words. I mean, everyone likes a bit of positive psychology, right? But these four words are far more than a 2009-2019 buzzword-kit designed to mak...

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Cobra strikes where the leads are hot

Cobra strikes where the leads are hot

When you outgrow your office space twice in six months, it's a pretty good indication that your business is growing rapidly. Such is the case for Cobra Digital, a dynamic advertising and lead generation agency led by entrepreneurs James Strathdee, 35 (pictured right), and Reuben Scheckter, 25 (pictured Left). Cobra Digital, a fina...

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Aussie businesses tap travelling workforce to solve staffing issues

Aussie businesses tap travelling workforce to solve staffing issues

With unemployment in Australia continuing to hover at around 5 per cent, recruiting and retaining quality talent is becoming a growing challenge. Not only does it affect companies' ability to grow, it impacts customer service and productivity levels. Helping alleviate this pressure is The Global Work & Travel Co., the Gold Coa...

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ACCC flags concrete plans to tackle digital media giants' power imbalance

ACCC flags concrete plans to tackle digital media giants' power imbalance

The Australian Competition and Consumer Commission (ACCC) has delved deeper into the type of regulatory codes that could be used to tackle the distortionary power of digital platforms like Facebook and Google.   Following the regulator's recent report into the out-of-control growth and dominance of these companies ...

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Business News Australia cracks 100,000 unique visitors mark

Business News Australia cracks 100,000 unique visitors mark

Business News Australia has bucked the trend of a challenging media environment with staggering organic growth in readership rates over the past year. Driven by a Millennial-majority demographic, the most recent data shows our independent news site reached 101,000 visits. This represents a staggering year-on-year growth of 84 per cent...

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How Bondi Sands embraced Australia to sell to the world

How Bondi Sands embraced Australia to sell to the world

Business success often reads like witchcraft. A dash of this, a pinch of that, and the first hair of a newborn baby is all it takes for your business to be the next big thing! For the founders of Bondi Sands, the main ingredient in their spell is Australia itself. The company, which sells tanning and suncare products, has become one o...

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The programmatic ad platform to give Silicon Valley a run for its money

The programmatic ad platform to give Silicon Valley a run for its money

Programmatic advertising forms the bedrock of most publishers in 2019. Major rags, websites and blogs have all dived into it in the past and still use it today for a very good reason - it is an automated, easy way to boost revenue from websites. But it also comes with a number of problems, which Business News Australia has dived into ...

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New LGBT influencer hub bringing authenticity back to marketing

New LGBT influencer hub bringing authenticity back to marketing

A newly launched influencer marketplace hopes to target the difficult to reach (and difficult to convince) LGBT market. Named Joocd.com ("Just Out Of Curiosity Digital"), the platform is a new home for LGBT influencers and brands that want to target the hard to market to segment. Founded by Nigel Hickey and Mark Alexander, t...

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Facebook confirms millions of passwords compromised

Facebook confirms millions of passwords compromised

Facebook has confirmed thousands of their employees had been able to see hundreds of millions of user passwords for years after a security researcher posted about the issue online. The social media giant violated fundamental computer security practices by storing passwords in readable plain text, instead of scrambling the passwords. F...

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How this tenacious entrepreneur beat brain trauma to become a tech success story

How this tenacious entrepreneur beat brain trauma to become a tech success story

Christy Laurence knows better than most what it takes to be a resilient businesswoman. The seasoned advertising executive left a cushy corporate gig with Insurance Australia Group to chase the entrepreneurial dream just over three years ago. Laurence then founded Plann, an Instagram planning, scheduling and analytics tool which is des...

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How integrity can save your website during a redesign

How integrity can save your website during a redesign

Any business owner worth their salt knows that an effective, or ineffective online advertising campaign, can make or break their company's bottom line profit. What they might fail to recognise however, are the red flags associated with digital agencies that are more concerned with making sales rather than delivering ethical outcomes. ...

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Localsearch helping rural businesses find calm among the chaos online

Localsearch helping rural businesses find calm among the chaos online

With so many digital products available these days, business owners can easily find themselves caught up in a tangled mess. Cutting through the saturated online market is a tough slog for any company, but especially those based in rural areas. Daniel Stoten, co-founder of Localsearch, spearheaded the company's transition to digita...

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