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With so many digital products available these days, business owners can easily find themselves caught up in a tangled mess.
Cutting through the saturated online market is a tough slog for any company, but especially those based in rural areas.
Daniel Stoten, co-founder of Localsearch, spearheaded the company's transition to digital with the clear goal of helping other businesses do the same.
Localsearch is a digital marketing service which has been connecting businesses and people throughout the country for more than 25 years.
Recently, the company joined forces with Google Australia to host a duo of unique digital marketing events in regional Queensland whch focused on how SMEs can future-proof their businesses online.
Google Australia's digital brand and marketing specialist Charles Lorigan joined Localsearch director of marketing Adam Boote and head of search strategy Stuart Brown to discuss the future of digital marketing and address pain points with more than 70 business owners in Rockhampton and Mackay.
Boote said the events were a success and particularly nostalgic for the company which also began in regional Queensland.
"What better way to celebrate 25 years of helping regional businesses than to bring our experts right to their door, where Localsearch first began," said Boote.
"It was easy to see the value these events bring to regional businesses that may be struggling to get themselves a digital presence or take the first step."
Brown enjoyed seeing the 'aha' moment when attendees found clarity in the complex topic of digital marketing.
"It was great to see people who walked in feeling overwhelmed, walk out calm and confident, even excited about their business's future and direction," says Mr Brown.
Co-founder Stoten believes Localsearch is in the best position to help other rural businesses thrive online due to its own similar background.
Localsearch began as a phonebook publisher but over the past 10 years has transformed to embrace the growing digital trend.
"Running a business is hard work. It's even harder taking your business digital," says Stoten.
"I know, because I had to do it myself. The online space feels chaotic, there are so many choices and many business owners don't know where to start."
"Localsearch has successfully transitioned to digital, and we want to help other businesses get online to reach their customers easier, further and faster."
The Localsearch team looks forward to hosting more digital marketing events soon. Click here to register interest for future Localsearch & Google Australia events in your area.
This article is written in partnership with Localsearch.
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