MooGoo continues UK expansion with Holland & Barrett deal

8 July 2020, Written by David Simmons

MooGoo continues UK expansion with Holland & Barrett deal

Gold Coast-based skincare brand MooGoo has launched into 550 Holland & Barrett stores in the UK as online sales rise during COVID-19 lockdowns.

Holland & Barrett is a major multi-national operator of health food shops and has been performing well during the COVID-19 pandemic, with online sales reportedly up 300 to 400 per cent across Ireland and the UK following lockdowns.

The launch into Holland & Barrett comes on the back of MooGoo penning a deal with retail giant Lloyds pharmacies in the UK, implemented in late-2019.

MooGoo CEO Melody Livingstone (pictured) says the company, which produces natural remedies for skin problems like eczema and psoriasis, has seen a marked rise in sales since the beginning of the COVID-19 pandemic.

"Since March our online sales across the board in Australia and the UK, are also up more than 80 percent," says Livingstone.

"We have had a lot of people come to us looking for relief for skin problems, mostly caused by continuous washing of hands or using harsh anti-bacterial hand sanitisers.

"There is also a lot of anxiety surrounding the pandemic, which seems to have increased eczema, psoriasis and other skin flare ups."

Read more: Demystifying exports with MooGoo's Craig Jones

Now that non-essential retailers in the UK are beginning to reopen, Livingstone says high street retailers like Holland & Barrett may see an increase in sales as shoppers return to stores to browse for products.

"The launch of MooGoo into retailers such as Holland & Barrett and Lloyds signifies a change in consumer behaviour when it comes to treating skin concerns," says Livingstone.

"Consumers are becoming a lot more knowledgeable about product ingredients and are increasingly seeking natural treatments and remedies."

This latest coup for MooGoo follows similar international deals struck by the Gold Coast-based business with retailers in New Zealand and South Korea.

In 2018 MooGoo penned a deal with ANZ Pharma, a leading distributor and wholesaler of pharmaceutical, medical and healthcare products in New Zealand and the Pacific region.

The company also managed to tap into the lucrative Korean skincare market in 2018 when it bagged a deal with Green Cross, one of the world's leading biopharmaceutical companies.

MooGoo was founded by Craig Jones in his Gold Coast home while he was searching for something to help his mother who suffered from dermatitis and psoriasis.

He formulated his own version of a product normally used on dairy cows in his kitchen which cleared up his mother's condition.

MooGoo says it now sells an eczema cream every one minute and 45 seconds.

While MooGoo prides itself on selling natural remedies for skin problems, the company broke its own rules in May when it launched an alcohol-based hand sanitiser product.

MooGoo says the brand was "inundated" with requests from fans for the product, with the first two batches of the sanitiser successfully selling out.

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Business News Australia

Author: David Simmons





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