MooGoo breaks into lucrative Korean skincare market
Written on the 17 January 2018 by Ben Hall
Gold Coast-based natural skin care company MooGoo has scored a lucrative deal with a major South Korean player as it says interest from Asia in its products is rapidly growing.
MooGoo has filled a $100,000 first order for its natural skin care range from South Korea's Green Cross, one of the world's leading biopharmaceutical companies with affiliated firms across the globe.
MooGoo Founder Craig Jones says international interest in his range, which has grown to more than 40 products as well as three spin-off brands, has significantly increased in recent months.
"We often have enquiries about our products from the Asian region, but this first order from South Korea's Green Cross is important and I hope it will encourage other international companies dealing in consumer healthcare to place similar orders to fulfil their market needs," says Jones.
"South Korean consumers are traditionally strongly image-conscious, and given the ageing population, consumers are keen to invest in skin care.
"This is particularly clear to me as a major part of the order is for our natural Anti-Ageing Face Cream. Our Anti-Ageing Cream 'tops up' up the skin's Squalene, which is one of the major components of the skin's own oil, sebum. I understand that the Korean company was especially interested in this product and our other speciality skin care products including the natural Brightening Cream."
The cosmetic industry in South Korea is currently one of the fastest growing markets for beauty and personal care, with the market estimated at US$12 billion in terms of retail sales in 2016.
Most of MooGoo's creams are made on the Gold Coast, while hair products are made in Sydney and other products, such as lip balms, are made in Perth where the company started.
The MooGoo brand was born when on of the senior members of the business revealed his mother was using a product made for cows for her skin condition.
"The 'Udder Cream' being used in dairy farms was designed to help keep the skin on cow's udders in prime condition for milking," Jones says.
"Cow's udders need to be soft and supple, not dry or cracked. However, the original Udder Cream his mother used was very thick to apply. So, he set about adapting this cream for humans by making it lighter and non-greasy."
Jones now has 40 local staff members as well as a team in the United Kingdom and while MooGoo uses plenty of cow-based puns, Jones points out that the products are not actually made from cow's milk.
"The name MooGoo was because of our first cream, the Udder Cream.
"There definitely is no milk in there! Mixing milk into skin care would make it almost impossible to keep fresh and bacteria free."
MooGoo products range includes natural deodorant, dental care, cleansers, shampoo and conditioner, conditioner, oils and serums, eczema and Psoriasis cream and sunscreen.
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Business News Australia
Author: Ben Hall