Talking to Trailblazers - Episode 9

Episode 9: Slyletica

Behind the scenes of some of Australia's top influencer activewear labels is Simon and Yetta Rawadi, the founders of Slyletica.

They call themselves the most successful fashion brand you've never heard of, and help other entrepreneurs build their activewear brands from concept right through to sales.

Their business is no mere white-labelling model; every step of the process is designed to bring to life the ideas of their entrepreneurial partners.

When COVID-19 hit the ramifications for traditional retail were clear, but Slyletica's focus on e-commerce meant the Rawadi's have since witnessed a major boom in growth, with stock flying off warehouse shelves right onto customers' doorsteps.

Speaking to Jack from lockdown in Melbourne, the duo talks about how they've been impacted by COVID-19, how buy-now pay-later is changing the e-commerce landscape, and how the two are approaching the next step of their business journey: diversification.