MARKETING
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Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming
Luxottica, the eyewear retailer that owns the brands OPSM, Oak...
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The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?
We are in an era of brand activism and conscious consumerism. More ...
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Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano
In a move resembling the transformation of the investment world in ...
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Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia
After the Australian Open (AO) beat attendance records this year wi...
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Consumer watchdog rings alarm bells over influencer endorsements, online reviews
The Australian consumer watchdog has found an alarming percentage o...
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Latest News
Weaker consumer spending takes its toll on Bapcor as shares slump 29pc
A tough retail market looks set to impact second-half earnings for ...
US multinational TricorBraun acquires Australian packaging distributors UniquePak, Alplas Products
Two Australian packaging distributors have been acquired by St Loui...
Bonza fleet grounded until at least 8 May
Administrators for Bonza have confirmed the budget airline's fl...
Cobram Estate’s new $35m processing mill capitalising on global shortage of olive oil
Cobram Estate Olives (ASX: CBO) has officially opened its new $35 m...
Retail Food Group to settle Michel's Patisserie class action
Gold Coast-headquartered Retail Food Group (ASX: RFG) has agreed to...
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VIRGIN PLANS GROUNDED AGAIN
VIRGIN Blue Limited (VBA) is struggling to get off the runway with ...
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NEW TOURISM CAMPAIGN LAUNCHED AT Q1
TOURISM Queensland (TQ) launched its $4.16 million typically sun, s...
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YEAR OF OPPORTUNITY
OPPORTUNITIES abound in 2010 for companies with liquidity, but thos...
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Slush Puppie engages in 'extreme' marketing
NERANG-based frozen beverage giant Slush Puppie is undertaking a co...
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Eagle Boys knocks Pizza Hut off mantle
STRONG demand for pizza and a sizzling national network has helped ...
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