MELBOURNE MARKETING
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Weaker consumer spending takes its toll on Bapcor as shares slump 29pc
A tough retail market looks set to impact second-half earnings for ...
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The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?
We are in an era of brand activism and conscious consumerism. More ...
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Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano
In a move resembling the transformation of the investment world in ...
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Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia
After the Australian Open (AO) beat attendance records this year wi...
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Consumer watchdog rings alarm bells over influencer endorsements, online reviews
The Australian consumer watchdog has found an alarming percentage o...
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Latest News
Weaker consumer spending takes its toll on Bapcor as shares slump 29pc
A tough retail market looks set to impact second-half earnings for ...
US multinational TricorBraun acquires Australian packaging distributors UniquePak, Alplas Products
Two Australian packaging distributors have been acquired by St Loui...
Bonza fleet grounded until at least 8 May
Administrators for Bonza have confirmed the budget airline's fl...
Cobram Estate’s new $35m processing mill capitalising on global shortage of olive oil
Cobram Estate Olives (ASX: CBO) has officially opened its new $35 m...
Retail Food Group to settle Michel's Patisserie class action
Gold Coast-headquartered Retail Food Group (ASX: RFG) has agreed to...
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Digital menu, ordering and payments scale-up Mr Yum acquires MyGuestlist
After giving hospitality venues an easy option for digital menus an...
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Consumers are wise to ‘woke washing' – but truly ‘transformative branding' is still possible
With brands increasingly engaging in social change campaigns and le...
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Data accessibility a game-changer for app development, says Appetiser co-founder
With customers ranging from ANZ (ASX: ANZ) to Europcar to Grill'...
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ACCC takes on Facebook over controversial Onavo app
The Australian Competition and Consumer Commission (ACCC) is taki...
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IVE Group to lose millions as Coles ditches printed catalogues
Just nine months after spending $25 million on a catalogue distr...
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Jennifer Hawkins the new brand ambassador at Bubs Australia
TV presenter, model and entrepreneur Jennifer Hawkins will be the n...
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Kogan breached consumer law, misled customers with EOFY promotions
It's a practice as old as Methuselah. Raise your price, drop...
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Survival of the smallest? Retail's post-COVID-19 future
A consumer behaviour expert believes large retailers and shoppin...
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Print newspapers are dead - now what?
Australia's largest print media publisher, News Corp Austral...
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Localsearch vows to help Australian businesses stay afloat amidst Covid-19 crisis
A Coronavirus Savings Package aimed at assisting tens of thousan...
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Struggling Adcorp to bid adieu to the ASX
The ad agency has long been propped up by majority sharehol...
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Jennifer Hawkins' tequila brand teams up with LA Clippers
A tequila brand founded by Jennifer Hawkins and her husband Jake...
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Instyle Solar announces power play with League legend Johnathan Thurston
Rugby league legend Johnathan Thurston (pictured left) has come ...
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What is your purpose? Gain trust through clear company values
Culture, values, purpose - pick up any marketing text written in...
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Aussie businesses tap travelling workforce to solve staffing issues
With unemployment in Australia continuing to hover at around 5 p...
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Private credit specialist Finexia Financial Group (ASX: FNX) has se...
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Armed with a growing business and a great opportunity, a business o...
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