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GOLD Coast ASX-listed company BPS Technology (ASX:BPS) has formed an alignment with one of Australia's oldest digital businesses.
The global trade exchange company has partnered with Gruden Group to deliver new mobile payments and loyalty platforms for a range of Australia's leading consumer brands.
The marketing services agreement between the two companies will allow Gruden to incorporate BPS' payments and rewards platform - bucqi - and small to medium business channel enablement platforms into its digital marketing platforms.
The agreement provides for BPS and Gruden to earn fees on transactions between merchants and customers via the payment and rewards platform established by the two companies.
Gruden works with a number of high profile brands including Starbucks, Red Rooster, Donut King and Accor Hotels. The business also provides technology platforms to federal and state governments.
"Every business is looking for a simple, cost-effective technology solution that drives consumers to their stores, allows them to transact and provides for a transparent and portable loyalty points program," says BPS CEO Trevor Dietz (pictured).
"BPS offers that solution through its bucqi and Bartercard platforms, and when we couple these with the advanced digital marketing and transactional capabilities that Gruden can deliver, we get an extremely powerful marketing, payments and loyalty platform solution.
Meanwhile, CEO of Gruden Tim Parker says BPS offered a solution that Gruden did not have.
"Gruden are at the cutting edge of online transactional and digital marketing, and what we see being offered by BPS is a natural progression for businesses to adopt in the decade ahead," says Parker.
"Their access to consumers and SMEs is unique. We wanted to grab that before someone else did, because we can see great potential there for our clients. What is good for them will be good for us."
BPS says the partnership will allow for the company to extend its reach in the Asia Pacific region on the back of Gruden's presence in China.
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