VIRGIN NO LONGER BLUE
Written on the 17 June 2011
VIRGIN Australia will hope its rebrand will end a tumultuous financial year following HR issues, a falling share price and stranded passengers as a result of automated ticketing malfunctions.
The airline’s boss Sir Richard Branson signalled the end of the Virgin Blue brand and introduced Virgin Australia for both its domestic and international operations, allowing it to build one brand that will be recognised globally. Virgin Australia Airlines will also implement one look and feel across all of its airlines.