The secret to reaching business savvy millennials

16 April 2018, Written by Paris Faint

The secret to reaching business savvy millennials

For the past decade, Business News Australia has unearthed the country's most inspiring young business people, shared their successes as well as the challenges they've faced along the way.

We have created content that is both enriching and easily consumable for the highly sought after millennial market.

Our news continues to attract influencers, entrepreneurs and decision makers. These readers are eager to keep their finger on the pulse of Australia's ever changing business landscape and, over time, our journalists have built a meaningful and informative relationship with this next cohort of leaders.

This group of emerging entrepreneurs are the next generation of game changers who are building thriving businesses and will be the ones you will hear about in the future.

We can help you access and align your brand with this group game changers who are building thriving businesses.

With that in mind, here are a few top tips on how to best reach our highly engaged audience of business savvy millennials.

1. Content is everything, make sure you enlist the professionals

The phrase 'content is king' has never been truer than when it comes to reaching millennials online.

Millennials are an extremely busy bunch that won't waste time getting the information that they want.

They are extremely good at consuming key messages within a quick timeframe, and content which makes it easier for them to do so is content that will succeed in grasping their attention.

Business News Australia's journalists know exactly how to write content that resonates with millennials.

2. Build loyalty and focus on shareable content

Forget the hard sell. Millennials grew up with a culture of sharing information with one another, so it's important to create content that inspires them.

Millennials are more likely to engage with content that is recommended or shared by a trusted source than content put out by a faceless company they don't connect with in some way.

Often the difference can be something simple. For example, 'buy a new car today' contrasted with a much more personal message like 'here are a few things you should consider when buying a new car. By the way, we have a great offer'. The latter is far more likely to succeed.

3. Stay connected, constantly

Millennials are the social media generation.

If you're not at least familiar with the latest trends on all the popular social media networks, including how people are using the platforms, then you're missing out on a huge slice of the online market.

Business News Australia always shares its clients' stories through all social media channels to spead the message as far as possible.

4. Be authentic

If it looks like an advert, reads like an advert and displays as an advert then millennial readers will know it's an advert.

The key is to spread your marketing message through content that is newsworthy and interesting while steering clear of outright promoting a product.

5. Run a native advert campaign to boost your stories

A native advertising campaign will run across our site with a link to your story.

The campaign ensures your article will stay on the front page of Business News Australia long after it has been published.

Keeping your business front of mind with our audience is the top priority.

Click here if you're keen to find out how you can connect with our influential audience, or give us a call on 07 3608 2068 or email

Author: Paris Faint





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