Photo Auction to take emerging Australian artists to the world
10 January 2020, Written by David Simmons
With its launch into Australia last November, Photo Auction hoped to add yet another market to its fast-growing footprint.
While sales are one thing, what the retailer is really interested in is uncovering new talent.
Based in South Korea, New York and Hong Kong, Photo Auction is an art retailer specialising in photography.
The group hires cultural content consultants who provide their artwork purchasing know-how to the company's clients.
A worldwide presence is essential for Photo Auction, especially considering the global nature and proliferation of photography thanks to sites like Instagram and Tumblr that have made photography more accessible than ever before.
But discovering new talent and getting photos onto client's walls is the prerogative of Photo Auction, and CEO Ji Hye Kwon (pictured) says Australia is the next forefront for the group.
"Our launch in Australia is aimed at not only expanding sales, but also discovering emerging artists in Australia and their brand of attractive artwork, then ensuring it is presented to the world by us," says Kwon.
'Old Paris Series' by Eugéne Atget - available at Photo Auction
'Nam June Paik' by Young Kuyn Lim - available at Photo Auction
Australia has significant potential for Photo Auction according to CFO Ellen Lee (pictured below).
"Total sales at Australian fine art auctions are growing at an exponential rate, with the size of the market valued at approximately $110 million per year," says Lee.
"This means now is the best time for us to enter the market."
Photo Auction has been selling artwork around the world since 2015 when it began in Seoul, Korea.
The group has recently connected with ESPASSO, a premium brand that manufactures and sells high-end quality furniture to customers in New York, Miami, Los Angeles, London. Photo Auction provides a personalised customer service in art for buyers purchasing furniture through ESPASSO.
The portfolio of artists available through Photo Auction is significant; with more than 150 respected artists like Man Ray, Eugène Atget, Henri Cartier-Bresson, Bill Brandt, Wang Ching Song, Eikoh Hosoe, Joo Myung Suk, Jung Bum Tae and Lee Wan Kyo available via Photo Auction's Australian website right now.
Kwon hopes the Australian market is as excited to access Photo Auction's portfolio as they are to encounter new Australian talent.
"For now, Photo Auction is planning future meaningful, distinctive exhibitions in Australia and hopefully, Australian clients are eagerly anticipating Photo Auction's next initiative," says Kwon.
To find out more about Photo Auction click here.
This article was written in partnership with Photo Auction.
Business News Australia
Author: David Simmons