NO DOGFIGHT: NVC TOP DOG IN ITS OWN RIGHT
Written on the 29 February 2016 by Laura Daquino
HALF a year since its ASX debut, National Veterinary Care (ASX: NVL) is performing ahead of expectations to show the market can handle another vet-and-pet player.
"When you compare to competitors, you can see that our EBIT and EBITDA is a bit stronger than the other big players in the industry which shows what we are trying to do in the vet space is working.
"The important thing for us is focusing on professional services, support and admin, and not dictating or controlling the agenda.
"When we launched 'Healthy Pets Plus' at Greencross in 2012, we had a 15 per cent conversion rate in the first year. In three months, at NVC we already had 9 per cent," says Steenackers.
"The nurses deliver the program and we've simplified if for them because they don't typically like selling. It's simplified to the point so recognising the great value comes naturally to the nurse.