MEDIA SHIFT: RECONNECTING THE CONSUMER
Written on the 1 December 2010
THE way in which companies market messages and pitch brands is shifting with the advent of digital media platforms and those that continue to deploy old school rhetoric will be left in the paper trail. Ditto to the marketing and public relations companies that are contracted to etch the message into the psyche of a captive audience.
Gone are the days when a business could rely solely on advertising or public relations to grandstand their goods and services. Now a more holistic approach is demanded of ad agencies and spin doctors as they scramble to find ways of better managing clients.
Don’t shield your business from customers