King of the hill cleans up
Written on the 15 September 2009
CLEANING company Jani-King expects to have more than 70 new franchisees this financial year, but managing director Mark Gosling is reluctant to speculate on an economic upswing.
But Gosling does hold the premise that in difficult times businesses cannot afford to ‘sack the cleaners’ and when you consider the amount of people wanting to ‘buy themselves jobs’, Jani-King has been resilient.
“It’s a low entry franchise system – franchisees don’t have to purchase specific Jani-King vehicles or buy cleaning products from us. We typically do better in tougher times,” says Gosling.
“Never sack the cleaners — it’s pretty telling that a business is in bad shape when there’s a grubby basin, the bins aren’t emptied – you’ve got to project a professional image.”
Gosling says because some businesses have closed doors or have struggled, the company has had to work harder to gain contracts.“This has had an impact and the average value of contracts has dropped, but we have a similar volume of work,” he says.
“It means you’ve got to work a bit harder. To put it in a raw dollar figure you’ve got to work 1.5 times harder to get the same value.”