KEMP TACKLES PERSONAL INJURY BIG GUNS
Written on the 12 October 2015 by Natalie Villanueva
A YOUNG Brisbane law firm is giving major competitors a run for their money across Queensland.
Launched just two years ago, Kemp Law has made a name for itself in through its personal injury legal services, backed by strong Polynesian and Korean community support.
Founder Michael Kemp, who has 17 years of experience in personal injury law, says putting out his own shingle 'wasn't daunting at all'.
"It was actually quite exciting because (it was) my name on the letterhead," Kemp says.
"I've been doing personal injury since about 1998, so while I was at university I had a few jobs in larger law firms and it was always just personal injuries, and that was what I stuck with."
Kemp has taken a high-profile approach to marketing by buying space on 20 billboards from Hervey Bay through to Cairns. He says this will soon double to 40 billboards from Hervey Bay through to Darwin as he plans to reach into the Northern Territory.
Kemp says his firm dominates the north Queensland market, with the billboard campaign supplemented by a push through social media.
"Billboards are a far more cost-effective means of advertising for a firm of my size than television, radio or anything else because we dominate the North Queensland market. By dominating that market, I take a share off the larger firms, like Shine, Maurice Blackburn and Slater and Gordon.
"We also get a large portion of files from Facebook, Twitter and Instagram and that's purely because social media connects to the world.
"If you're up north and you see my billboard, and then you're on Twitter or Instagram and you see our pages, you automatically put two and two together and they contact us."
Despite his ambitions to grow the business as a mid-tier firm, Kemp says there are no plans to expand his service offering with a solid focus on personal injuries.
Kemp says part of his success has come from the generous support of the Polynesian and Korean communities in Australia through ties developed by Kemp and his staff.
"The Polynesian community has been really great to us and have given amazing support," he says.
"With the Korean community, two of my lawyers are Korean and they have deep ties with the Korean community in Australia. Being a tiny community in Australia, they have helped us so much.
"If you look after them [Korean community], they will look after you and we do a lot with the Korean community, and my lawyers do a lot with them, hence the return of care."
Kemp Law is also known for its devoted support of national charity Think Pink Foundation with the Fainga'a Twins, donating $40,000 to the organisation.
Meanwhile, Kemp is also making his mark in other business sectors, revealing he has two other ventures under his belt.
"I have a sports management company called Shadow Management and we manage a number of rugby players, league and union in France, Japan and Australia," he says.
"I've also got a hair wax company called SnatchWax. We've just launched that now and it's taken off massively."
Author: Natalie Villanueva Connect via: LinkedIn