HOW TO MAKE IT AS A NON-TECHNICAL FOUNDER
Written on the 22 May 2015 by Laura Daquino
THE SOCIAL media startup community isn't just a male techie's world that girls are playing in with photo filters and hashtags, as these two female non-technical founders would prove.
So, how exactly does a non-technical founder drive a startup?
"Make sure you hire awesome people who have worked in successful tech companies in the past," says Lewis.
"The key to getting it off the ground is finding that one technical person who you can really trust," says Campbell.
"I initially recruited a team in India to create Posse and it came back full of bugs, then I hired developers from Seek which was also pretty disastrous. I remember thinking my team looked nothing like Mark Zuckerberg's in The Social Network and just had to change that immediately.
"I also think non-tech founders can sometimes be better off because they look for real-world problems which will actually make the world a better place if solved, as opposed to just rolling out really impressive technology."
Posse now has a network of 60,000 shops and recently merged with Beat The Q.
"My first pitch was for Sydney Angels and was at a gentlemen's club. The lady at reception actually said I couldn't go upstairs into the meeting room because of this," says Campbell.
"I eventually got up there in front of 60 people, where there was only myself and one other female in the room.
Campbell, who is the only female shareholder in her company that has 120 others, says confidence is the number one thing stopping women from entering these worlds.
"You have to present properly at all times, not just with an idea that is a collection of your plans and thoughts, but as a really confident and polished business, even if that's totally not how you feel," she says.
"I think the root of the problem is in finance and something needs to be legislated to shift the culture."
While individual differences account for a lot, Campbell believes gender representation is responsible for the different threads woven throughout companies.
"I find my male engineering colleagues are more data-driven and have that killer mindset, whereas I am more insightful and people-focused.
"Both sides have value and when one side falls by the wayside, that's when the culture goes out of balance and the company suffers."