HONG KONG EXECUTIVES CHOOSE BRISBANE
Written on the 4 June 2013
A CAMPAIGN featuring images of G20 leaders has gained attention in Hong King, highlighting Brisbane’s selection as host of the 2014 G20 Leaders Summit.
The campaign has been run online, in print and in bus shelters in Hong Kong since March and has doubled investment interest in Brisbane according to a survey of 200 Hong Kong business executives by Colmar Brunton.
The survey found 46 per cent of the executives had seen at least one element of the campaign. Those who had been exposed said their likelihood of considering Brisbane for investment had doubled from 24 per cent to 47 per cent.
Lord Mayor Graham Quirk says the Choose Brisbane campaign is exceeding expectations with more than 17,000 unique visits to the campaign website so far.
“The image of President Obama and the world leaders was perceived as particularly strong in positioning Brisbane as a new world, global city,” says Quirk.
“They said the campaign had significantly increased their awareness of Brisbane’s commercial and industrial opportunities as well as the fact Brisbane was a leader in research and innovation.
“This is exactly what we hoped to achieve and these results bode well for the Choose Brisbane campaign now being rolled out into Europe, the UK and France.”
Brisbane Marketing CEO John Aitken says the campaign capitalises on Brisbane’s growing reputation in China for professional services, resources, education, culture, major events and tourism.
“Any campaign that achieves a doubling of interest in investing in Brisbane is extraordinary and we are very pleased with this result,” says Aitken.
“Those interviewed nominated our strong economic growth, political stability and collaborative business environment as attractive.
“They also said they were looking for more information about Brisbane as a comparative market, government incentives to invest and competitive corporate tax rates.”
He says outdoor billboards are already attracting attention in Paris and will be rolled out in London and Madrid next month.