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THE exponential growth in the number of ways to reach the consumer market has created a technology whitewash for many businesses. Some struggle against the changing face of advertising while others dismiss the latest media platform as a fleeting iGeneration trend.
But accept it or not, the digital media age is upon us and savvy marketers are riding the wave and propelling their brand power full steam ahead.
While those who resist the multimedia transformation are left behind, so too are those who ignore the shifting relevance of traditional media platforms.
The ongoing evolution of digital platforms, social networking and e-commerce has left many business owners overwhelmed by their marketing options. This month Gold Coast Business News talks to some of the city’s brand experts about where to start and how to get the message across the line.
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