FREEMAN GAINS CURRENCY WITH COCONUT VENTURE
23 May 2016, Written by Laura Daquino
HIS family name may ring a bell, but this Freeman has carved out a world all of his own, and on his own, with H2COCO.
"I'm an angel in business and have built this company on my own - I created it myself," says Freeman.
"I've seriously put my heart and soul into this because I believe it's a quality product."
"Cash flow is always a restriction in every business. There will be a stage where we bring more equity into the company."
H2COCO had first-mover advantage in a bubbling beverage market, but Freeman believes this only helps for a 'really limited' amount of time.
"Espresso is step one though, and we have another 12 steps in the next 12 months," says Freeman.
"I'm looking at ways for how I can grow the entire category and differentiate the category. All brands claim the same thing, so you need to find ways beyond these claims to attract new people to the category.