DOUGHNUT TIME: 'THE TREND IS YOUR FRIEND'
15 April 2016, Written by Laura Daquino
IF THERE'S a bite-sized tip Doughnut Time founder Damian Griffiths could give to budding entrepreneurs, it's to remember 'the trend is your friend'.
"I've always just thought of myself as a customer, and because I never really think as an operational person, I'm constantly wondering what the person on the other side of the counter is thinking and feeling.
"We are such a diverse group these days and our hospitality venues, bars and restaurants have really become incubators for all of our quirky little ideas."
Griffiths, whose first job was a dishwasher, pulled off relaunching the former Bubbles Bath-House last year as a legitimate operation.
"I walked up to this hole-in-the-wall donut shop in Chicago and basically thought, this is what I want to do."
Having sniffed out the trend, Griffiths says the venture didn't require a great deal of planning. He already had a space in Brisbane exactly like what he saw in Chicago.
"We've got the benefit of social media, where Doughnut Time alone has around 100,000 followers, and we receive feedback instantaneously.
"You should never be fearful if you're on the Gold Coast, for example, that you're not going to be cool elsewhere," he says.
"Australians are by and large similar regardless of where they are, and generally it isn't a hard place.