DOMINO'S LAUNCHES WORLD FIRST
7 July 2014, Written by Laura Daquino
DOMINO'S Pizza Enterprises (ASX: DMP) has launched Pizza Mogul, an app that could revolutionise retailing by literally putting the brand in the hands of consumers.
ETAILING TO 'METAILING'
Pizza Mogul provides a platform for creativity, initiative, and the opportunity to build personal and social capital.
Consumers create their own pizza, brand it, and are given the opportunity to market it - even if this means handing out flyers outside a DMP franchise, says Meij.
It will grow DMP's menu to 1.4 million products large, possibly the biggest menu in the world.
THE EVOLUTION OF MOGUL
Meij says the app evolved from three seeds – the story behind the company’s product Spicy Island Pizza, the launch of its virtual pizza builder Pizza Chef, and a personal Facebook awakening.
Meij isn’t sure where the app will be down the track.