Business News Publications launches new media concept
Written on the 7 April 2009
BUSINESS News Publications is extending its publishing prowess and launching a custom publishing arm to complement its key corporate operations.
The award-winning Queensland publisher behind Gold Coast Business News, Brisbane Business News and Brisbane Legal magazines will launch its new operation this month.
A leading publisher of magazines, the company will now also design, research and print corporate brochures, newsletters annual reports and websites for companies in the B2B or B2C markets.
Working to a brief driven by marketing and communication strategies, the new concept will allow the publisher to create quality content while communicating brand position, effectively increasing sales and building customer loyalty. Business News Publications managing director Camilla Westerlund, says clients would be able to select from a full menu of publishing services including, editorial, photography, design, prepress, printing and distribution.
“Working to an adept editorial plan with our experienced journalists and artists, BNP will source all stories and picture material, effectively streamlining the process by cutting out often expensive marketing and PR exercises,” she says.
“Through our contract with one of Queensland’s most efficient printing companies, all finished products will be of the highest standard and professionally edited to ensure the required message to shareholders and prospective clients is precise and effective.”