'SOCIAL MEDIA HAS BROKEN DISCOVERY'
25 September 2015, Written by Laura Daquino
A NEW personalised entertainment discovery platform backed by Silicon Valley sweethearts has just launched in Australia, with plans to rectify a growing problem with content discovery.
"Algorithms include a lot of co-mingled data, and just because your husband or friends liked something on social media, doesn't mean you will feel the same," says Vlassopulos.
"The whole notion of reviews and recommendations was good for a while, but businesses like Yelp in the States are at the moment in their death spirals because people are realising you just can't trust the person that's voicing their opinion, or trust that you will feel the same - not everyone has the same tastemaker.