NEW RESEARCH HIGHLIGHTS THE IMPACT OF SOCIAL MEDIA ON SHARE PRICES

NEW RESEARCH HIGHLIGHTS THE IMPACT OF SOCIAL MEDIA ON SHARE PRICES

COMPANIES that reach investors through social media can lead them closer to the decision to invest, says new research.

After studying 3,516 ASX releases published throughout 2008 -2013, Maria Prokofieva, senior lecturer at Victoria University, discovered that corporate information sent out on social media can unintentionally influence investo...

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NUROFEN FALSE ADVERTISING FINE INCREASED TO RECORD AMOUNT

NUROFEN FALSE ADVERTISING FINE INCREASED TO RECORD AMOUNT

RECKITT Benkiser has been slogged an extra $4.3 million by the Federal Court for misleading advertising of its Nurofen Specific Pain products after an Australian Competition and Consumer Commission (ACCC) appeal against the penalty was upheld.

The UK-based company must now pay a revised penalty of $6 million - the highest recorded for mislead...

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SURVEY PREDICTS THE BULK OF SANTA'S BILLIONS FOR KIDS

SURVEY PREDICTS THE BULK OF SANTA'S BILLIONS FOR KIDS

AUSTRALIA is set to splurge more than $48 billion in retail stores this Christmas, with electronic product makers and big name brands expected to pocket the lion's share when it comes to gifts for children. According to the Roy Morgan's Young Australian Survey, kids are chasing nothing but the best in 2016, with products from...

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ZAMBRERO POWERS UP GLUTEN FREE OFFERING

ZAMBRERO POWERS UP GLUTEN FREE OFFERING

ZAMBRERO has developed a new menu offering to cater to the growing market of gluten awareness. The Sydney-based Mexican quick service restaurant franchise has launched a black rice tortilla as part of its new Power Burrito. Zambrero global procurement and product development manager Perry Josito says the new addition to the superfoods...

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BARTERCARD LAUNCHES $250,000 INCUBATOR FUND

BARTERCARD LAUNCHES $250,000 INCUBATOR FUND

BARTERCARD has launched a business development grant to get a piece of the startup action. The Gold Coast-based trade exchange's Small Business Incubator Grant has a pool of $250,000 up for grabs, funded through its trade dollar currency. Small and medium-sized businesses on the Gold Coast can apply for a grant of up to $25,000 to...

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