SURVEY PREDICTS THE BULK OF SANTA'S BILLIONS FOR KIDS

SURVEY PREDICTS THE BULK OF SANTA'S BILLIONS FOR KIDS

AUSTRALIA is set to splurge more than $48 billion in retail stores this Christmas, with electronic product makers and big name brands expected to pocket the lion's share when it comes to gifts for children. According to the Roy Morgan's Young Australian Survey, kids are chasing nothing but the best in 2016, with products from...

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ZAMBRERO POWERS UP GLUTEN FREE OFFERING

ZAMBRERO POWERS UP GLUTEN FREE OFFERING

ZAMBRERO has developed a new menu offering to cater to the growing market of gluten awareness. The Sydney-based Mexican quick service restaurant franchise has launched a black rice tortilla as part of its new Power Burrito. Zambrero global procurement and product development manager Perry Josito says the new addition to the superfoods...

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BARTERCARD LAUNCHES $250,000 INCUBATOR FUND

BARTERCARD LAUNCHES $250,000 INCUBATOR FUND

BARTERCARD has launched a business development grant to get a piece of the startup action. The Gold Coast-based trade exchange's Small Business Incubator Grant has a pool of $250,000 up for grabs, funded through its trade dollar currency. Small and medium-sized businesses on the Gold Coast can apply for a grant of up to $25,000 to...

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NOT COOL: DULUX FINED $400,000 FOR MISLEADING ADS

NOT COOL: DULUX FINED $400,000 FOR MISLEADING ADS

DULUXGROUP has been fined $400,000 for false advertising relating to its Weathershield and InfraCOOL paints.

The temperature-reducing claims the company made about the paints have been found to be false or misleading by the Federal Court, in a case brought by the Australian Competition and Consumer Commission (ACCC).

In advertisemen...

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FAST-TRACK THE EFFECTS OF TECHNOLOGY BY CHANGING THE WAY WE THINK

FAST-TRACK THE EFFECTS OF TECHNOLOGY BY CHANGING THE WAY WE THINK

LOOK at what is happening in the world, link it to your company's vision and then experiment. This is the simple three-step process Kate Eriksson, head of Innovation and disruption at PwC, advises marketing professionals when it comes to helping their companies stay on top in a fast changing world.

At last week's 2016 MarTech Summit i...

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