MARKETING
Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming
Luxottica, the eyewear retailer that owns the brands OPSM, Oak...
The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?
We are in an era of brand activism and conscious consumerism. More ...
Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano
In a move resembling the transformation of the investment world in ...
Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia
After the Australian Open (AO) beat attendance records this year wi...
Consumer watchdog rings alarm bells over influencer endorsements, online reviews
The Australian consumer watchdog has found an alarming percentage o...
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Latest News
Record revenue for Rent.com.au as payments platform reaches $250m milestone
Perth-based property rental platform Rent.com.au (ASX: RNT) has see...
Four face money-laundering charges from alleged Gold Coast crypto scam
Four people have faced court on money-laundering charges following ...
‘Invisible’ consultants help companies write sustainability reports. Here’s why that’s a problem
Around the world, more and more companies are publishing sustainabi...
Louis Dreyfus Company looks set to stitch up Namoi Cotton takeover for $124m
Singapore’s takeover battle for Australian cotton producer Na...
'Selectively misrepresented': Law firm accuses Super Retail Group of victimising whistleblowers
Last week the leadership of Super Retail Group (ASX: SUL, 'SRG&...
Facebook versus News: Advertising is the real problem
The fight between Facebook and the Morrison government is over al...
Game on Facebook: How to bypass the social media giant
In the world of PR and media, it's important to act quickly a...
After COVID we may never think about hotels in the same way again
In Australia, New Zealand and around the world, COVID has turned ...
ACCC takes on Facebook over controversial Onavo app
The Australian Competition and Consumer Commission (ACCC) is taki...
Gold Coast locals offered 'Play Money' for discounts on attractions and experiences
A $1 million program led and funded by Destination Gold Coast wil...
IVE Group to lose millions as Coles ditches printed catalogues
Just nine months after spending $25 million on a catalogue distr...
Jennifer Hawkins the new brand ambassador at Bubs Australia
TV presenter, model and entrepreneur Jennifer Hawkins will be the n...
Surfers Paradise Marriott set for $35m rebrand
The Surfers Paradise Marriott Resort & Spa will have a new n...
Kogan breached consumer law, misled customers with EOFY promotions
It's a practice as old as Methuselah. Raise your price, drop...
Survival of the smallest? Retail's post-COVID-19 future
A consumer behaviour expert believes large retailers and shoppin...
Print newspapers are dead - now what?
Australia's largest print media publisher, News Corp Austral...
Localsearch vows to help Australian businesses stay afloat amidst Covid-19 crisis
A Coronavirus Savings Package aimed at assisting tens of thousan...
Adapt or Die: Our 2020 Strategic Marketing Guide
With a new decade now upon us, I feel that it is the perfect tim...
Struggling Adcorp to bid adieu to the ASX
The ad agency has long been propped up by majority sharehol...
Jennifer Hawkins' tequila brand teams up with LA Clippers
A tequila brand founded by Jennifer Hawkins and her husband Jake...
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Partner Content
In today's fast-paced investment landscape, time is a valuable commo...
Private credit specialist Finexia Financial Group (ASX: FNX) has se...
After relocating his Canberra-founded company Whitefox Recruitment ...
Armed with a growing business and a great opportunity, a business o...
The digital revolution may have changed the office forever, but the...
Private credit specialist Finexia Financial Group (ASX: FNX) has ac...
Environmental engineer Romin Nejad began his career at Epic Environ...
The transition from elite athlete and gymnastics coach to a corpora...
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