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It's only been a month since listed gaming company Esports Mogul (ASX: ESH) officially launched its Mogul Arena online platform, yet today the company has announced its integration with the most popular video game in the world.
The game is League of Legends. For all intents and purposes it's the 'soccer' of e-sports, with 24 teams each year vying for its annual World Championship title and a top prize pool of more than US$5 million.
In 2016 it was reported that around 100 million active users played League of Legends each month, both competitively and socially.
It has also been reported that in a single year, publisher Riot Games earned more than US$1 billion from League of Legends, largely through microtransactions.
It's little wonder Mogul Arena has now opted to take a slice of the pie.
As of today, users of Mogul Arena can now essentially compete in, and organise, League of Legends tournaments of their own.
Taiwanese pop star Jay Chou performs at the League of Legends World Championship opening ceremony
Platform users can also follow popular 'streamers', gamers who live-publish their sessions in a video format, and find elite e-sports rankings from around the world.
Mogul Arena is now reportedly one of only two tournament platforms in the world to integrate with the game on this level.
Esport Mogul managing director Gernot Abl says onboarding League of Legends is a huge coup for the company which already specialises in other popular online games including CS: GO and DOTA 2.
"We expect this relationship will not only enhance players' gaming experience but generate an increase in user number, well positioning Esport Mogul as the leaders of online e-sports," says Abl.
In the next 90 days, Esports Mogul plans to roll out localised language functions across the Mogul Arena platform so that it can be accessed in English, Thai, Spanish, Portuguese, Vietnamese, Chinese and Indonesian languages.
Following the announcement on Tuesday morning, ESH shares spiked by 14.2 per cent to trade at $0.016 at around 11:43am AEST.
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