WORKSHOPS TO ENHANCE CHINESE TOURIST EXPERIENCE

Written on the 14 May 2012

WORKSHOPS TO ENHANCE CHINESE TOURIST EXPERIENCE

TOURISM operators were today invited to join workshops promised to provide the necessary tools to take advantage of China’s growing outbound travel market.

Tourism Queensland’s (TQ) ‘Towards 2016 China Roadshow’ will visit the Gold Coast, Brisbane, Sunshine Coast, Whitsundays and North Queensland to discuss how to provide the state’s second-largest visitor market with ‘quality experiences’.

“They will gain market insights from the Federal Department of Immigration and Citizenship, Federal Department of Resources, Energy and Tourism and Queensland’s Office of Fair Trading,” says CEO Anthony Hayes.

“The workshops will also provide an opportunity for Tourism Queensland to release its Setting the Direction for the China Market 2012-2016 paper … to review all aspects of our relationship with the China market, including assessing how the industry can best engage with this market in future.”

TQ has commenced consumer research on how to effectively target mainland Chinese travellers.

“[We want] to find out what content such as images and website copy entice Chinese nationals to book a holiday to Queensland and how they plan and book non-group tour holidays to Queensland,” says Hayes.

“We will also run marketing and publicity campaigns in partnership with Australian-based Chinese media and travel agents to promote Queensland to Chinese nationals, particularly those in Sydney and Melbourne.”

Queensland Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey reveals 203,000 Chinese nationals visited the Sunshine State in the past 12 months, spending a combined $422 million.

“By 2016 it’s predicted that Queensland will welcome more than double this number – enough to fill 1400 Airbus 330s,” she says.

“While this offers enormous potential for our industry, it’s critical we have the tools to host 400,000 or more Chinese visitors and importantly, to give them the experiences they’re looking for.”

More info at: tourismqueensland.eventbrite.com.au


Latest News

PROFIT BOOST FORECAST AT VILLA WORLD

VILLA World has forecast profit growth of 5 per cent in the first half of FY17 in an earnings guidance released to th...

WP CURVE SOLD TO GODADDY

NASDAQ-listed tech company GoDaddy has bought Gold Coast's WP Curve for an undisclosed sum.

The subscription-b...

BOARD SHAKE-UP TAKES OUT SURFSTITCH FOUNDER

ONLINE actionwear retailer SurfStitch Group (ASX: SRF) has announced a major board shake-up in a move that effectivel...

ORIGIN TO DIVEST UPSTREAM OIL AND GAS BUSINESS

ORIGIN Energy will spin off its upstream oil and gas business in an as-yet unpriced IPO.

It will allow the Sydney-...

Related News

HOW MCDONALD'S AUSTRALIA REDISCOVERED ITS INNOVATIVE SPIRIT

MCDONALD'S is such a ubiquitous part of the Australian landscape today that it is easy to forget how it change...

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter