WORKSHOPS TO ENHANCE CHINESE TOURIST EXPERIENCE

Written on the 14 May 2012

WORKSHOPS TO ENHANCE CHINESE TOURIST EXPERIENCE

TOURISM operators were today invited to join workshops promised to provide the necessary tools to take advantage of China’s growing outbound travel market.

Tourism Queensland’s (TQ) ‘Towards 2016 China Roadshow’ will visit the Gold Coast, Brisbane, Sunshine Coast, Whitsundays and North Queensland to discuss how to provide the state’s second-largest visitor market with ‘quality experiences’.

“They will gain market insights from the Federal Department of Immigration and Citizenship, Federal Department of Resources, Energy and Tourism and Queensland’s Office of Fair Trading,” says CEO Anthony Hayes.

“The workshops will also provide an opportunity for Tourism Queensland to release its Setting the Direction for the China Market 2012-2016 paper … to review all aspects of our relationship with the China market, including assessing how the industry can best engage with this market in future.”

TQ has commenced consumer research on how to effectively target mainland Chinese travellers.

“[We want] to find out what content such as images and website copy entice Chinese nationals to book a holiday to Queensland and how they plan and book non-group tour holidays to Queensland,” says Hayes.

“We will also run marketing and publicity campaigns in partnership with Australian-based Chinese media and travel agents to promote Queensland to Chinese nationals, particularly those in Sydney and Melbourne.”

Queensland Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey reveals 203,000 Chinese nationals visited the Sunshine State in the past 12 months, spending a combined $422 million.

“By 2016 it’s predicted that Queensland will welcome more than double this number – enough to fill 1400 Airbus 330s,” she says.

“While this offers enormous potential for our industry, it’s critical we have the tools to host 400,000 or more Chinese visitors and importantly, to give them the experiences they’re looking for.”

More info at: tourismqueensland.eventbrite.com.au


Latest News

COCHLEAR R&D INVESTMENT DRIVES NEW PRODUCTS AND BOOSTS PROFIT AND REVENUE

COCHLEAR (ASX: COH) has boosted its 2017 full year net profit by 18 percent to $223.6 million and has forecast furthe...

WESFARMERS BOOKS BUMPER PROFIT BUT SUPERMARKET WAR HITS COLES' BOTTOM LINE

SUPERMARKET giant Coles has posted its biggest slide in earnings since it was acquired by Wesfarmers (ASX: WES) 10 ye...

TREASURY WINES UNCORKS SWEET $269M PROFIT DESPITE INVENTORY WOES

REVEALING the fruits of its past year of labour, Treasury Wine Estates (ASX: TWE) has posted a 55 per cent increas...

TATTS GROUP POSTS PROFIT AND REVENUE DROP ON FEWER JACKPOTS AND BAD WEATHER FOR RACING

TATTS Group (ASX: TTS) has posted a full year net profit loss of 5.7 percent and a revenue decline of 8.4 per cent as...

Related News

WESFARMERS BOOKS BUMPER PROFIT BUT SUPERMARKET WAR HITS COLES' BOTTOM LINE

SUPERMARKET giant Coles has posted its biggest slide in earnings since it was acquired by Wesfarmers (ASX: WES) 10 ye...

ANALYSTS PREDICT WHAT AUSSIE LIVING IS LIKELY TO BECOME IN THE NEXT CENTURY

AS THE Australian population continues to grow, analysts are predicting what the country is likely to look like wi...

SEVEN WEST REPORTS MASSIVE LOSS AND CUTS CEO TIM WORNER'S PAY PACKET BY $450K

SEVEN West Media (ASX: SWM) has posted a full-year loss of $744.3 million and cut CEO Tim Worner's pay packet by ...

HOW MAKING MISTAKES AND PASSION SCORED WEIGHT LOSS PARTNERS A DEAL WITH SHARK TANK'S JANINE ALLIS

THEY partnered up to provide a scientific and targeted approach to dieting, and Kate Save and Geoff Draper cut Sha...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter