VIRGIN AUSTRALIA VOTED BEST TRAVEL SITE

Written on the 10 March 2015

VIRGIN AUSTRALIA VOTED BEST TRAVEL SITE

VIRGIN Australia's (ASX:VAH) website is taking off, with Australians voting it the best for online flight and travel bookings.

According to the 2014/2015 Travel Website Consumer Recommendation and Loyalty Study, Virgin Australia's site was a leader in overall value, ease of navigation and customer service and support.

The airline beat out its online rivals Qantas, Flight Centre, Webjet, AirAsia and Jetstar, with a net promoter score of +15 per cent.

Conducted by Engaged Marketing, the survey score represents 15 per cent more company promoters than detractors of the 2000 participants.

Qantas, Flight Centre and AirAsia were not too far off, each scoring +10 per cent.

Virgin Australia also recorded 78 per cent positive brand association and loyalty, with a number of Australians stating they would use the website at the next opportunity.

Engaged Marketing managing director Christopher Roberts says the results demonstrate the highly competitive nature of the online flight and travel market.

"While Virgin Australia led in key categories, such as overall value and customer service and support, it did not lead across all categories," Roberts says.

"This means there is an opportunity for one travel website to provide a consistently good end-to-end experience to travelling Australians across all touch points so they can step away from the pack.

"The competitive nature of the online travel space means that customers are searching for a personalised and tailored travel experience that is quick, efficient and provides the best bottom-dollar value, which can be difficult to achieve due to the lack of personal interface and interaction."

Roberts says word-of-mouth promotion from families and friends has the greatest influence on purchasing decisions, so flight and travel websites should take heed.

"One strategy would involve investing in their customer service and support arms to adequately handle issues that may arise in the online process to provide online customers with a sense of assurance if things go wrong," he says.


Latest News

BELLAMY'S FINDS EXPORTING BABY FORMULA INTO CHINA IS NO CHILD'S PLAY

BELLAMY'S (ASX: BAL) shares have suffered a 40 per cent drop in value today after the company hit a regulatory...

BRISBANE WATCH BRAND ADINA AIMS FOR ICONIC

ADINA watches is at a turning point in its history, 45 years after being founded by Robert 'Bob' Menzies i...

WHY YOU SHOULD CARE FOR YOUR BODY AS MUCH AS YOUR BUSINESS

ENTREPRENEURSHIP is a busy business. It can be all-consuming, but it is important not to neglect your health Y...

BULLETS BACK IN THE BUSINESS COMMUNITY

ALTHOUGH new to the current south-east Queensland sporting landscape, the Brisbane Bullets have a rich basketball ...

Related News

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

BIG W CEO QUITS AFTER 11 MONTHS

SALLY MacDonald has resigned as chief executive of BIG W ending her tenure at the helm of the struggling discount ...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter