TOUCH COMMERCE SET TO SOAR, BUT WHERE IS THE MANAGER'S RUNWAY?

Written on the 28 January 2016 by PharmaData

TOUCH COMMERCE SET TO SOAR, BUT WHERE IS THE MANAGER'S RUNWAY?

SMART-device and mobile consumer purchases are predicted to spiral upwards of 150 per cent worldwide this year in countries such as Australia, according to Deloitte.

The financial services firm's annual Technology, Media and Telecommunications (TMT) predictions tilts heavily on the 'how' of purchasing, while managers need to focus on 'what' is being purchased to prevent stalling make sure business growth has a smooth take-off for 2016.

"Managers want and need to be on top of overall seasonal trends for their community to make sure they cater to a diverse range of needs and meet store goals," PharmaData chief technology developer Adam Gilmore says.

"But being able to specifically identify the changes down to a particular product line can help lead strategies that respond to your consumers' wants and needs throughout the day as well as the rest of the year."

Since January 1, 2016 the Australian pharmaceutical industry and consumers have experienced turbulence from the government initiative of the $1 co-payment discount of the Pharmaceutical Benefits Scheme and de-listing of high demand medications such as codeine.

"The pharmacy owners and managers are weathering their own consumer trend storms, however unlike other industries when they turn to their web browsers or smartphone for trend updates there needs to be an added level of patient care at all times," says Gilmore.

The high-level integrity of data intelligence involved allows visualisations to identify and monitor local health trends by setting goals and adapting to change as it happens. In doing so the interface helps managers train staff to understand consumer behaviour and increase their individual and interpersonal skills.

These refined operating systems with positive user experience results from managers could lead to all staff providing a more value-added experience for the consumer.

Dell's TMT predicts 50 million more regular users will become part of the touch commerce phenomenon of 2016 where consumers are already choosing to research and purchase items before leaving the comfort of their own home.

"The positive, value-added impression you leave on your consumers with specific insights into community trends as well as the overall knowledge of 'how' they are purchasing is sure to set you up for a smooth take-off into 2016," says Gilmore.

 


Author: PharmaData
About: For more information visit the PharmaData website www.pharmadata.net.au or call us on 1300 733 876.

Latest News

1700 BRISBANE APARTMENTS NOW MANAGED BY FORTUNE 500 COMPANY JLL

MULTINATIONAL and Fortune 500 company JLL (NYSE: JLL) has expanded its Australian dominance in the property managemen...

HARVEY NORMAN HITS OUT AT 'FALSE NEWS' OF ASIC INVESTIGATION

RETAIL giant Harvey Norman (ASX: HVN) has vehemently rejected reports its accounts are under investigation by ASIC, s...

RARE GOOD NEWS FOR SLATER AND GORDON AS ASIC CLOSES INVESTIGATION

ASIC has cleared Slater and Gordon of deliberately falsifying its accounts after a three-month investigation.

It s...

Q & A WITH FACEBOOK GURU ANDY MCKEON AS HE JOINS AUSTRALIAN SOFTWARE COMPANY LIVETILES

HE was creative director at Apple under the legendary Steve Jobs, and is now a senior Facebook executive. In his n...

Related News

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

CHINA CONTINUES TO COLLECT AUSSIE PROPERTY ASSETS

CHINESE coin continues to dominate Australia's offshore real estate investment market, accounting for almost h...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter