TOUCH COMMERCE SET TO SOAR, BUT WHERE IS THE MANAGER'S RUNWAY?

Written on the 28 January 2016 by PharmaData

TOUCH COMMERCE SET TO SOAR, BUT WHERE IS THE MANAGER'S RUNWAY?

SMART-device and mobile consumer purchases are predicted to spiral upwards of 150 per cent worldwide this year in countries such as Australia, according to Deloitte.

The financial services firm's annual Technology, Media and Telecommunications (TMT) predictions tilts heavily on the 'how' of purchasing, while managers need to focus on 'what' is being purchased to prevent stalling make sure business growth has a smooth take-off for 2016.

"Managers want and need to be on top of overall seasonal trends for their community to make sure they cater to a diverse range of needs and meet store goals," PharmaData chief technology developer Adam Gilmore says.

"But being able to specifically identify the changes down to a particular product line can help lead strategies that respond to your consumers' wants and needs throughout the day as well as the rest of the year."

Since January 1, 2016 the Australian pharmaceutical industry and consumers have experienced turbulence from the government initiative of the $1 co-payment discount of the Pharmaceutical Benefits Scheme and de-listing of high demand medications such as codeine.

"The pharmacy owners and managers are weathering their own consumer trend storms, however unlike other industries when they turn to their web browsers or smartphone for trend updates there needs to be an added level of patient care at all times," says Gilmore.

The high-level integrity of data intelligence involved allows visualisations to identify and monitor local health trends by setting goals and adapting to change as it happens. In doing so the interface helps managers train staff to understand consumer behaviour and increase their individual and interpersonal skills.

These refined operating systems with positive user experience results from managers could lead to all staff providing a more value-added experience for the consumer.

Dell's TMT predicts 50 million more regular users will become part of the touch commerce phenomenon of 2016 where consumers are already choosing to research and purchase items before leaving the comfort of their own home.

"The positive, value-added impression you leave on your consumers with specific insights into community trends as well as the overall knowledge of 'how' they are purchasing is sure to set you up for a smooth take-off into 2016," says Gilmore.

 


Author: PharmaData
About: For more information visit the PharmaData website www.pharmadata.net.au or call us on 1300 733 876.

Latest News

DOWNER EDI GRABS MORE THAN 50 PER CENT STAKE IN HOSTILE TAKEOVER TARGET SPOTLESS

DOWNER EDI Limited (ASX: DOW) now holds more than 50 per cent of Spotless Group Holdings Limited's (ASX: SPO) sha...

ACCODEX AIMS TO RAISE $5 MILLION CAPITAL, AWARD FOR CEO A CHERRY ON TOP

ACCOUNTANT Chris Hooper has never been one to shy away from voicing his opinion when it comes to the state of his ...

AVEO GROUP TO BUY BACK SHARES FOLLOWING MEDIA INVESTIGATION

FOLLOWING last night's Four Corners report which revealed accusations against Aveo Group (ASX: AOG) of financi...

STRUGGLING TEN NETWORK IS 'CASH POSITIVE' AND CAN BE SAVED, ADMINISTRATOR SAYS

THE ADMINISTRATORS of the Ten Network say the struggling broadcaster has cash to continue operating and have also ind...

Related News

DOWNER EDI GRABS MORE THAN 50 PER CENT STAKE IN HOSTILE TAKEOVER TARGET SPOTLESS

DOWNER EDI Limited (ASX: DOW) now holds more than 50 per cent of Spotless Group Holdings Limited's (ASX: SPO) sha...

STRUGGLING TEN NETWORK IS 'CASH POSITIVE' AND CAN BE SAVED, ADMINISTRATOR SAYS

THE ADMINISTRATORS of the Ten Network say the struggling broadcaster has cash to continue operating and have also ind...

METCASH NET PROFIT FALLS 20 PER CENT, ANNOUNCES CEO WILL STEP DOWN IN 2018

FOOD and grocery giant Metcash has announced its full year net profit has fallen more than 20 per cent and its CEO Ia...

SHARE PRICE PLUNGE FOR RETIREMENT VILLAGE OPERATOR AHEAD OF FOUR CORNERS INVESTIGATION

A RETIREMENT village operator which has been accused of charging excessive fees through complex contracts has respond...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter