THE BIG BLOOM

Written on the 5 February 2015 by Jenna Rathbone

THE BIG BLOOM

IT is hard to believe that James Greig had no business experience and was still in his second year of university when he established Bloomtools.

Ten years on and the now thriving web marketing and software company operates in Australia, New Zealand and Canada and is just one of two successful businesses that this 31-year-old is managing.

"Bloomtools is a single online toolbox for small businesses with everything growing businesses need to get more leads, convert those leads into customers and then turn those customers into raving fans that spend more, and more frequently," says Greig.

"My first client was Phil Gale, the owner of Steelx (Wide Span Sheds) and I started developing software for him in his kitchen while he was starting his business.

"I had to write software that allowed the business owner's 12-year-old daughter to perform a task in six minutes that used to take a skilled person up to six hours to complete.

"Their company is now one of the largest shed groups in Australia."

Greig says Bloomtools has designed over 3000 websites.

His other success is iVvy, an events and venue management cloud computing software that enables event organisers to run and mange events more effectively.

Most notably, iVvy signed an agreement with Mantra Group to take on the venue management software in 130 properties Australia wide.

"There are heaps of benefits, but to make it simple, iVvy is creating the first booking engine for venues," says Greig.

"You can now go to Mantra, Peppers or BreakFree, search for available function space and make a booking, choose your menus and select your accommodation.  There is no other software that allows you to do that for conferences."

The iVvy platform recorded $77 million in ticket sales in the last 12 months and has clients in 14 countries, including Australia, New Zealand, the United States, the United Kingdom, Singapore, Malaysia, Canada, and Belgium.

Greig says he has always believed that both iVvy and Bloomtools have opportunities to be great companies, solving some great challenges.

He says the advantage of the products is that customers can do everything within the one login.

Collectively the businesses based in Varsity Lakes employ more than 40 staff with plans to hire up to 20 new employees over the next year.


Author: Jenna Rathbone
About: Jenna Rathbone is a Queensland-based journalist who writes on a range of issues including business and property affairs and social issues.
Connect via: Twitter

Latest News

APOLLO REVS UP ITS RESULTS

APOLLO Tourism & Leisure (ASX: ATL) has hit its profit forecast in its maiden result as a publicly traded company...

JASMINE YARBROUGH AND TAMIE INGHAM TAKE MARA & MINE TO HOLLYWOOD

MARA & MINE entrepreneurs Jasmine Yarbrough and Tamie Ingham (pictured left and right respectively) slipped in...

HUGE PROFIT SPIKE FOR HELLOWORLD HEALS MERGER WOUNDS

HELLOWORLD (ASX: HLO) gripped the share market this morning after its announcement of a whopping 880 per cent increas...

PROFIT DROP AT SERVCORP

SERVICED office company Servcorp has seen its profit fall, citing New York City, Singapore and Saudi Arabia as the pr...

Related News

WHY EMPLOYEE-OWNED COMPANIES ARE BEATING ASX200 SHARE PRICES

EMPLOYEE-owned companies command a higher share price than their publicly listed peers, reaping a 17 per cent prem...

RISE OF THE MACHINES HAS WORKERS SWEATING

UP TO 3.8 million Australian workers are fearful their job may soon be terminated by a robot, a new survey has shown....

LESS TALK, MORE SMALL BUSINESS ACTION IN 2017

THE future growth and prosperity of Australian SMEs could be undermined if governments lose sight of the sector...

TEST DRIVE A POST GRAD AT BOND

THERE'S only one way to really move your career into the fast lane, says Bond University, and 'test driving...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter