The berth of Superior in China

Written on the 15 September 2010

MARINE infrastructure company Superior Jetties has extended its reach into China via a cooperative agreement with the privately-owned Raylink Yacht Management Group.

The deal will give the company export traction for its IP and engineering expertise with all products to be manufactured in China.

Superior Jetties managing director John Hogan, says there are various challenges associated with cracking the marina market in China and is reluctant to put a dollar value on the operation.

“It’s a greenfield operation, we need to do the hard yards first before we see the benefits. It would be premature to be crowing about it as we are working the market together,” says Hogan.

“The opportunity for us to work with a professional company such as Raylink, is very exciting for us. We are already well into the planning process for market expansion into China with Raylink.”

Superior Jetties will develop a comprehensive marketing strategy which will include the core website www.superiorjetties.com translated into Mandarin.

Raylink Yacht Management Group is the original yacht logistics company in China. With offices in Shanghai and Xiamen it has been successful in establishing a yacht management company throughout China and is now expanding into marina build and operation projects.

Raylink is also one of the logistics companies charged with setting up the China International Boat Show (CIBS) from April 8-10.

The boat show entrance will be built around a Superior Jetties marina berth, further solidifying confidence in the product.

“It takes time to set these businesses up and there are a lot of internals to bed down. The big difference in China is that everything gets broken down to local manufacturing,” says Hogan.

Raylink partners Linkin Zhang and Peter Xu, says the deal will ensure ‘the highest quality berthing solutions to the marina industry in China’.

“Superior’s overall strategy, planning and attention to detail were major reasons for us to join together,” says Zhang.


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