Swell retail space for Firewire

Written on the 5 March 2009

 

SURFBOARD technology company Firewire has downsized its operations and relocated to Currumbin from Burleigh Heads to better showcase and manage its retail presence.
The move comes as the surf hardware specialist signs a deal to supply its composite technology to US surfboard manufacturer Lost. Firewire chairman Nev Hyman says the Lost deal will add around 20 per cent annual growth to the company’s balance sheet. Talks are progressing for a similar arrangement with a leading longboard brand in Australia. While Hyman would not disclose any further details of the prospective partnership, he says it’s an ‘exciting’ time for the brand in a competitive market.
“We now sell Firewire to 100 outlets in the US but we are a new brand in an established market,” says Hyman.
“We are collaborating with another major brand so that we can spread ourselves a little more but in a high performance space. We don’t want to just sell the technology to anyone.”
Hyman says the company’s new 300sqm showroom on Currumbin Creek Road has made the brand more retail friendly with a showroom and parking for 10 cars.
Firewire last year shifted its manufacturing plant offshore to Thailand. Employing 120 people globally it has taken the US market by storm which now drives 70 per cent of the company’s revenue. Australian sales equate to around 20 per cent and the remainder is split between Japan and Europe.
Firewire surfboards are now sold in 400 international retail outlets throughout the US, Europe and Japan. The company won the rising star category at the Premier of Queensland’s Smart Awards in 2007 after starting as a small surfboard shaping and retail store in early 2006, with 17 staff making 10 boards a week. Australian professional surfer Taj Burrow is the Firewire team rider on the WCT international surfing tour while local surfer and world renowned former pro Michael ‘Munga’ Barry is one of the company’s board shapers and test riders.  

Latest News

GROUPTOGETHER A GIFT FOR TIME-POOR PARENTS

JULIE Tylman and Ali Linz have taken the stress out of gift giving by creating GroupTogether, an online platform whic...

SIRTEX CEO DISMISSED FOLLOWING SHARE TRADING PROBE

SIRTEX Medical Ltd (ASX: SRX) has sacked its chief executive officer, Gilman Wong (pictured), following an investigat...

SANTA DELIVERS KOGAN A GIFT

KOGAN.COM (ASX: KGN) has exceeded its expectations and reported another strong quarter of trade.

The online retail...

FOUR WAYS YOU SHOULD PROTECT YOUR IT SYSTEMS FROM EXTREME WEATHER

SHANNON Overs, co-founder of onPlatinum ICT, sees it too often, perhaps half a dozen times per year businesses tha...

Related News

RISE OF STARTUP SUPPORT PROGRAMS NOT AS ROSY AT IT SEEMS

ENTREPRENEURIAL cultivation companies in Australia are appearing quickly, but questions have been raised about whe...

SMES TAKE RETAIL MARKET SHARE AS CONSUMERS CHOOSE PERSONALISATION

IN a battle for the hearts and wallets of Australian consumers, it appears that small and medium retail businesses...

KNOWLEDGE WORKERS AMONG MOST SOUGHT AFTER IN 2017

BUSINESSES searching for efficiencies and improved systems are in search of knowledge workers early this year, say...

FEMALE ENTREPRENEURS GET SPRINGBOARD TO GROWTH

DESPITE the fast-growing number of women studying STEM subjects at school and university, women continue to be und...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter