SOCIABL FOUNDER SLAMS FRAUD CLAIMS

Written on the 20 January 2016 by Karen Rickert

SOCIABL FOUNDER SLAMS FRAUD CLAIMS

THE Adelaide co-founder of Sociabl has hit back at claims he is a fraud, after it was revealed that a number of celebrities used to endorse the app had never heard of it.

The video call app was developed by Brandon Reynolds and Jarrad Hrotek in 2013, which connects users to their favourite star.

Calls cost between $500 and $100,000 with half of the fee donated to charity. Sociabl boasts a stable of 'luminaries' including will.i.am, Richard Branson, 5 Seconds of Summer and Gary Ablett Jr.

The legitimacy of the app came under scrutiny after Reynolds appeared on Nine Network's The Today Show on Monday.

Host David Campbell told Reynolds he saw his name appear on Sociabl, as well as an opportunity to speak to his father Jimmy Barnes (pictured). Both denied any involvement with the app, despite being used in promotional material.

When asked if will.i.am had been locked in as a celebrity caller, Reynolds confirmed he would be available as part of the app's global launch in April and was 'really excited' to be on board.
However, correspondence between Nine and the singer's manager Polo Molina indicate that he has no knowledge of Sociabl.

In a statement, Reynolds explains that a Sociabl talent manager set up the arrangement with both Campbell and Barnes with their digital manager Jake Challenor.Sociabl founders

"David though was not looking for a positive interview about Sociabl and our growth to launch, David was looking and the Nine producers were now interested in finding anything they could to put together a better story because what's better than a good news story? A controversy," Reynolds says.

"The Nine Network then took that 25 minutes of in-depth interview and turned it into a three-minute shocker portraying myself, Sociabl and others in a completely false, misleading and defamatory light."

The app's reputation has fallen to further disarray, after publicists from Markson Sparks! claimed Minister for Industry, Innovation and Science Christopher Pyne and Opposition Leader Bill Shorten would attend the official launch in Sydney on Monday. Neither of the politicians appeared.

The business has reportedly been valued at $9 million, after raising more than $150,000 from undisclosed investors last year.

"I ask the Australian community, instead of trying to tear down this exciting new project by poking holes wherever you can help celebrate growth and progress so create something that has never been done before," Reynolds says.

All celebrities have been removed from the app until further notice.

Image: Sociabl founders Jarrad Hrotek and Brandon Reynolds

 


Author: Karen Rickert Connect via: Twitter LinkedIn

Latest News

PWR PROFIT CRASHES AS DOLLAR RISES AND COSTS MOUNT

A RISING Aussie dollar has offset PWR Holdings Limited's (ASX:PWH) overseas growth in the last half, forcing a...

SUPER RETAIL GROUP RESULTS SHINE ACROSS THE BOARD

A WELL-planned and executed half has paid off for Super Retail Group (ASX:SUL) as it posts a net profit result up ...

CORPORATE TRAVEL MANAGEMENT POSTS STRONG FIRST HALF RESULT

CORPORATE Travel Management (ASX:CTD) battled headwinds including a falling Australian Dollar and an airline price wa...

SLATER AND GORDON FILES CLASS ACTION AGAINST BELLAMY'S

SLATER AND GORDON (ASX:SGH), with funding from IMF Bentham (ASX:IMF), has filed its class action against Bellamy...

Related News

EVERYTHING YOU NEED TO KNOW ABOUT THE NATIONAL BROADBAND NETWORK

THE National Broadband Network (NBN) is more than an internet connection, it is an opportunity to transform your b...

WHY EMPLOYEE-OWNED COMPANIES ARE BEATING ASX200 SHARE PRICES

EMPLOYEE-owned companies command a higher share price than their publicly listed peers, reaping a 17 per cent prem...

RISE OF THE MACHINES HAS WORKERS SWEATING

UP TO 3.8 million Australian workers are fearful their job may soon be terminated by a robot, a new survey has shown....

LESS TALK, MORE SMALL BUSINESS ACTION IN 2017

THE future growth and prosperity of Australian SMEs could be undermined if governments lose sight of the sector...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter