RSPCA BACKS 'AIRBNB FOR PETS'

Written on the 21 March 2016 by Laura Daquino

RSPCA BACKS 'AIRBNB FOR PETS'

PETS are set for a bite into the Airbnb pie, thanks to Brisbane startup PetCloud and the RSPCA.

PetCloud wants to fill a growing need in the pet boarding market for affordable and local pet accommodation through a sharing economy approach.

Currently on average, PetCloud sitters charge around $40 per day for sitting, with the ability to offer additional services such as dog walking, grooming, overnight stays or round trips to the vet.

Founder Deborah Morrison (pictured) is now expecting demand to heat up through a partnership with the RSPCA that she thinks will 'change the landscape' of pet care in Australia.

"We're the only pet sitting company in Australia to be partnered with the RSPCA in most states, where we link owners with trusted local pet sitters and there's no cages in site," says Morrison.

Identifying a synergy between PetCloud and its own values, the RSPCA has now come on board with the startup through an exclusive partnership across most states in Australia.

PetCloud is the only pet home care service to offer RSCPA accredited sitters through its learning portal.

RSPCA Queensland CEO Mark Townend says the 'comprehensive pet care mixed with cloud technology' got his organisation over the line and believes the startup offers an 'unrivalled experience'.

Well aware that dog is a man's best friend, Morrison says her gig economy startup has recognised the need to safeguard every step of the user journey.

PetCloud runs a multi-tiered process that includes reference and criminal background checks - something which Morrison says 'disturbingly' no other pet sitting companies do to her knowledge - as well as verification of social media accounts, online training and exams. 

A manual review determines whether an applicant has a safe home for pet sitting and is capable of high-level customer service, and once sitters are accepted into the program, PetCloud collects data on responsiveness, repeat assignments and photo shares to validate the sitter's work ethic.

Then there's comprehensive pet sitter insurance for stays booked through the platform for claims up to $20 million through its insurance provider.

"We have found out what's important to Australians when it comes to pet minding, the emphasis people are increasingly putting on connecting with their communities, and have gone through due diligence," says Morrison.

"Sitters are heavily vetted and if you own a pet you can do a search in your local area and look at minder profiles which are very specific and will detail the type of residency, reasons for wanting to be involved, years of experience, qualifications and other points of interest such as whether the minder has a secure fence.

"Many households have both parents working, and they'll employ a cleaner or a gardener to do some of the jobs they struggle to find time for so PetCloud is just an extension of that concept."

 


Author: Laura Daquino Connect via: Twitter LinkedIn

Latest News

SURFSTITCH DOWNGRADES EARNINGS AS SHARES PLUNGE 25 PER CENT IN A DAY

TROUBLED online sports clothing retailer SurfStitch is considering selling off more of its assets and will close i...

GOLD COAST AIRPORT RECORDS STRONGEST PERIOD IN HISTORY

The Gold Coast Airport recorded its strongest April in history for passenger numbers, supported by a growing numbe...

THE TRAVEL STARTUP THAT EVICTED THE HOUSE-SITTER

YOU'VE used Expedia to book the flights, AirBnB to find accommodation, and Uber to get around in the new city and...

MELBOURNE'S $200M RIALTO PROJECT NEARS COMPLETION AFTER 10 YEARS OF PLANNNG

IT'S BEEN 10 years in the planning and had at least 10 different architects and has involved the acquisition o...

Related News

SURFSTITCH DOWNGRADES EARNINGS AS SHARES PLUNGE 25 PER CENT IN A DAY

TROUBLED online sports clothing retailer SurfStitch is considering selling off more of its assets and will close i...

AUSCANN RESUMES TRADE AFTER $12 MILLION CAPITAL RAISING

IT'S BEEN a big few days for medical cannabis manufacturer AusCann (ASX: AC8), as the company emerged from a trad...

APN AND oOh!media MERGER CALLED OFF, CEO 'AMAZED' AT ACCC'S DECISION

THE PROPOSED $1.6 billion merger between Australia's two largest advertising groups, APN (ASX: APO) and oOh!me...

ANALYSTS FORECAST A GRIM CHOICE FOR OROTON: SELL UP OR QUIT THE ASX

FOLLOWING a warning to the market and a subsequent trading halt earlier in the week which has shaved more than $11...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter