RFG INCENTIVE SCHEME TO BOOST FRANCHISE INQUIRIES

Written on the 25 September 2014 by Nick Nichols

RFG INCENTIVE SCHEME TO BOOST FRANCHISE INQUIRIES

RETAIL Food Group (ASX: RFG) has 263 shops up for grabs and it is willing to pay to find the best candidates to take them.

The Gold Coast-based franchisor of Brumby’s Bakeries, Michel’s Patisserie, Donut King and Crust Pizza, says it is offering a cash reward of $5000 for a recommendation that leads to a franchisee signing for one of the company’s branded stores.

The plan is aimed at kick-starting franchise inquiries through to December, says RFG director of franchising Gary Alford.

“Many of our brand systems are currently experiencing rapid growth and a high level of interest from the franchising community,” he says.

“We are confident that our new, limited time only referral incentive will keep RFG top of mind for those thinking about purchasing a franchise this year.

“With a wide variety of brands and outlet styles to choose from, selling everything from pizza to coffee, we have a range of options available to suit any prospective franchisee’s needs.”

RFG concedes the move is in response to a highly competitive food franchising market.

Under the incentive scheme, recommendations are made through RFG’s “refer a friend” website.

The friend must submit an application for a new franchise by December 19 to be eligible for the referral fee.

RFG posted a $36.9 million profit in FY14, up 15.2 per cent on a year earlier, driven by an aggressive expansion campaign in recent years.

The company has just announced plans to buy the La Porchetta chain and Cafe2U mobile coffee business for $31 million, which will add to the 150 stories it commissioned over the past year.

RFG says franchisees need as little as $50,000 – and up to $500,000 - to secure one of the company’s franchises.


Author: Nick Nichols

Latest News

THE STAR'S STUNNING ANSWER TO CROWN'S BARANGAROO

THE Star Entertainment Group (ASX:SGR), not to be outdone by James Packer's Barangaroo development across the ...

BRISBANE COAL TERMINAL REOPENS AFTER SHIPLOADER REPAIR

COAL loading has recommenced at New Hope's (ASX: NHC) Brisbane terminal today after repairs to its ship loader, w...

SUPERYACHTS OFFER UNTAPPED POTENTIAL AT COMMONWEALTH GAMES

SUPERYACHT Australia has devised a strategy to attract more superyachts to Queensland and capitalise on revenue op...

GDP FIGURES A 'WAKEUP CALL' FOR PARLIAMENT

THE GDP figures are an end-of-year wakeup call for Parliament about what lies ahead for the country, according to ...

Related News

HOW MCDONALD'S AUSTRALIA REDISCOVERED ITS INNOVATIVE SPIRIT

MCDONALD'S is such a ubiquitous part of the Australian landscape today that it is easy to forget how it change...

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter