RFG INCENTIVE SCHEME TO BOOST FRANCHISE INQUIRIES

Written on the 25 September 2014 by Nick Nichols

RFG INCENTIVE SCHEME TO BOOST FRANCHISE INQUIRIES

RETAIL Food Group (ASX: RFG) has 263 shops up for grabs and it is willing to pay to find the best candidates to take them.

The Gold Coast-based franchisor of Brumby’s Bakeries, Michel’s Patisserie, Donut King and Crust Pizza, says it is offering a cash reward of $5000 for a recommendation that leads to a franchisee signing for one of the company’s branded stores.

The plan is aimed at kick-starting franchise inquiries through to December, says RFG director of franchising Gary Alford.

“Many of our brand systems are currently experiencing rapid growth and a high level of interest from the franchising community,” he says.

“We are confident that our new, limited time only referral incentive will keep RFG top of mind for those thinking about purchasing a franchise this year.

“With a wide variety of brands and outlet styles to choose from, selling everything from pizza to coffee, we have a range of options available to suit any prospective franchisee’s needs.”

RFG concedes the move is in response to a highly competitive food franchising market.

Under the incentive scheme, recommendations are made through RFG’s “refer a friend” website.

The friend must submit an application for a new franchise by December 19 to be eligible for the referral fee.

RFG posted a $36.9 million profit in FY14, up 15.2 per cent on a year earlier, driven by an aggressive expansion campaign in recent years.

The company has just announced plans to buy the La Porchetta chain and Cafe2U mobile coffee business for $31 million, which will add to the 150 stories it commissioned over the past year.

RFG says franchisees need as little as $50,000 – and up to $500,000 - to secure one of the company’s franchises.


Author: Nick Nichols

Latest News

GUVERA ESCAPES WIND-UP ORDER

GUVERA has avoided being wound up after a claim for a $1.78 million debt by Kwong Properties was dismissed at the ...

CONSUMERS PESSIMISTIC ENTERING 2017

CONSUMER confidence remains at its weakest point since April 2016, according to the latest Westpac Melbourne Institut...

WESFARMERS' COAL BUSINESS ON FIRE

WESFARMERS (ASX: WES) has lifted its first-half profit guidance due to surging coal prices and higher than expected c...

SIXTH CONSECUTIVE RECORD PROFIT FOR AP EAGERS

AP EAGERS (ASX: APE) will beat guidance with its sixth-consecutive record profit when it reports its full year result...

Related News

CONSUMERS PESSIMISTIC ENTERING 2017

CONSUMER confidence remains at its weakest point since April 2016, according to the latest Westpac Melbourne Institut...

RISE OF STARTUP SUPPORT PROGRAMS NOT AS ROSY AT IT SEEMS

ENTREPRENEURIAL cultivation companies in Australia are appearing quickly, but questions have been raised about whe...

SMES TAKE RETAIL MARKET SHARE AS CONSUMERS CHOOSE PERSONALISATION

IN a battle for the hearts and wallets of Australian consumers, it appears that small and medium retail businesses...

KNOWLEDGE WORKERS AMONG MOST SOUGHT AFTER IN 2017

BUSINESSES searching for efficiencies and improved systems are in search of knowledge workers early this year, say...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter