RASHOODZ DIVES INTO DAVID JONES

Written on the 16 May 2016

RASHOODZ DIVES INTO DAVID JONES

A BRISBANE-based children's swimwear brand is set to dive deeper into the national market after scoring a deal with David Jones.

The department store will stock the Rashoodz Liberty collection, featuring UPF50+ swim nappies, long sleeve rashsuits and hat sets, from September this year.

Rashoodz CEO Laura Furiosi says securing the stockist validates the hard work it has taken to get the business to this point.

"To be in such a prestigious and iconic Australian store such as David Jones means the world to us," Furiosi says.

"It gives us a huge platform to not only sell our range but promote the importance of skin safety with babies and toddlers.

"Our product line is unique and innovative and we look forward to seeing where this David Jones partnership takes our brand."

Furiosi launched the business from her St Lucia home in 2008, after the mum-of-three recognised a need for children's swimwear that was durable as well as sun-safe.

The swimsuit has an attachable hat to prevent children from constantly removing it and clips for a more convenient nappy change.

Rashoodz has also experienced increasing demand offshore, with the brand stocked in stores across the UK, US and Japan.

"We were picked up by House of Fraser in the UK and worked with them on a successful designer range," Furiosi says.

"The Japanese market love our range and sales sky rocketed after a Japanese film star photographed her son wearing Rashoodz and put it on Twitter."

Rashoodz was awarded a bronze medal for Best Swim Nappy at the Mother + Baby Awards, an Australian Small Business Champion Award and was a finalist in the AusMumpreneur of the Year.

 


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