MRS. FIELDS POPS UP AT PACIFIC FAIR

Written on the 19 October 2015

MRS. FIELDS POPS UP AT PACIFIC FAIR

MRS. FIELDS has cooked up its first pop-up store in Pacific Fair Shopping Centre, with plans to expand the delicious baked goods company to a new batch of customers.

Mrs. Fields CEO Andrew Benefield (pictured) says the pop-up will give the company an opportunity to access customers who may not have had a taste of the brand or have easy access to a store.

"We see our pop-up stores as a great way to test new locations in shopping centres, as well as taking the Mrs. Fields experience to new groups of customers at festivals, major shows and community events," says Benefield.

"We are really excited to be expanding the business in this way as we are bound to learn more about our customers from having the pop-ups."

The Pacific Fair pop-up allows the cookie legends to capitalise on consumer exposure within the shopping centre, and gives shoppers a taste test of their new branding which focuses on a home style look and feel.

Even though the pop-up is selling more than just the trademark chocolate chip cookie, Benefield says the stall allows the company to really showcase everything Mrs. Fields can deliver.

"While we are implementing these changes, we remain focused on the fact we have the 'World's Favourite Chocolate Chip Cookie' which is our point of difference," he says.

"We have implemented an operational program that has every team member focused on living the brand promise and 'Making the Moment' for all our customers.

"Our customers come to us looking for a little treat to reward themselves, our perfect opportunity to make their moment."

If you want to make your own moment with Mrs. Fields, the pop-up will operate for the next 6 to 12 months at Pacific Fair.


Latest News

TECHNOLOGYONE SAYS IT WILL SUE BRISBANE CITY COUNCIL FOR $50M IF IT TERMINATES CONTRACT

ENTERPRISE software company TechnologyOne (ASX: TNE) has threatened to sue Brisbane City Council (BCC) for more than ...

WESTPAC LOOKING TO SELL HASTINGS TO CHARTER HALL

Westpac Group (ASX: WBC) has entered discussions with property investment group Charter Hall (ASX: CHC) to sell Ha...

THE CYBER SECURITY FIRM THAT HAS MELBOURNE AND SYDNEY BATTLING FOR ITS BUSINESS

ISRAELI cyber security firm Votiro will decide where to set up shop in Australia in the next few weeks, with both ...

IF YOU LOSE YOUR MOJO, YOU LOSE YOUR BUSINESS: GLEN RICHARDS

HE'S one of the "sharks" on the hit show Shark Tank and Dr Glen Richards deals with startups and sca...

Related News

TECHNOLOGYONE SAYS IT WILL SUE BRISBANE CITY COUNCIL FOR $50M IF IT TERMINATES CONTRACT

ENTERPRISE software company TechnologyOne (ASX: TNE) has threatened to sue Brisbane City Council (BCC) for more than ...

WESTPAC LOOKING TO SELL HASTINGS TO CHARTER HALL

Westpac Group (ASX: WBC) has entered discussions with property investment group Charter Hall (ASX: CHC) to sell Ha...

THE CYBER SECURITY FIRM THAT HAS MELBOURNE AND SYDNEY BATTLING FOR ITS BUSINESS

ISRAELI cyber security firm Votiro will decide where to set up shop in Australia in the next few weeks, with both ...

IF YOU LOSE YOUR MOJO, YOU LOSE YOUR BUSINESS: GLEN RICHARDS

HE'S one of the "sharks" on the hit show Shark Tank and Dr Glen Richards deals with startups and sca...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter