MRS. FIELDS POPS UP AT PACIFIC FAIR

Written on the 19 October 2015

MRS. FIELDS POPS UP AT PACIFIC FAIR

MRS. FIELDS has cooked up its first pop-up store in Pacific Fair Shopping Centre, with plans to expand the delicious baked goods company to a new batch of customers.

Mrs. Fields CEO Andrew Benefield (pictured) says the pop-up will give the company an opportunity to access customers who may not have had a taste of the brand or have easy access to a store.

"We see our pop-up stores as a great way to test new locations in shopping centres, as well as taking the Mrs. Fields experience to new groups of customers at festivals, major shows and community events," says Benefield.

"We are really excited to be expanding the business in this way as we are bound to learn more about our customers from having the pop-ups."

The Pacific Fair pop-up allows the cookie legends to capitalise on consumer exposure within the shopping centre, and gives shoppers a taste test of their new branding which focuses on a home style look and feel.

Even though the pop-up is selling more than just the trademark chocolate chip cookie, Benefield says the stall allows the company to really showcase everything Mrs. Fields can deliver.

"While we are implementing these changes, we remain focused on the fact we have the 'World's Favourite Chocolate Chip Cookie' which is our point of difference," he says.

"We have implemented an operational program that has every team member focused on living the brand promise and 'Making the Moment' for all our customers.

"Our customers come to us looking for a little treat to reward themselves, our perfect opportunity to make their moment."

If you want to make your own moment with Mrs. Fields, the pop-up will operate for the next 6 to 12 months at Pacific Fair.


Latest News

FORMER MFS EXECUTIVES HIT WITH DISQUALIFICATIONS AND MASSIVE FINES FOR MISAPPROPRIATING FUNDS

FIVE key players involved in an investment company that collapsed in 2008 owing $2.5 billion have been ordered to ...

SURFSTITCH BATTLING FOR SURVIVAL

QUEENSLAND based online retailer SurfStitch Group has gone into a voluntary trading halt for three months after it wa...

STARTUP SUCCESS BOILS DOWN TO PERSONALITY, SAYS EXPERT

THOSE who own startups will know that there are many essential qualities of a good entrepreneur; their tenacity, fina...

THE AMBITIOUS PLAN TO TURN A COLLAPSED FRANCHISE INTO AN EXPANDING BUSINESS

AUSTRALIA'S newest master franchise is set to launch in October as a commercial cleaning operation, resurrecte...

Related News

STARTUP SUCCESS BOILS DOWN TO PERSONALITY, SAYS EXPERT

THOSE who own startups will know that there are many essential qualities of a good entrepreneur; their tenacity, fina...

SLATER AND GORDON TAKES SPOTLESS TO COURT

SPOTLESS Group (ASX: SPO) has been hit by a class action launched by Slater and Gordon (ASX: SGH) in the Federal C...

TOPSHOP GOES INTO ADMINISTRATION AMID VOLATILE RETAIL MARKET

TOPSHOP has become the latest in a string of retailers blasted by the volatile retail market, as the iconic fashio...

SIGMA'S SHARE PRICE TAKES A BATTERING AS IT LAUNCHES LEGAL ACTION OVER SUPPLY DEAL

SIGMA Healthcare (ASX: SIG) has taken the MyChemist and Chemist Warehouse chains to court to demand they continue to ...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter