MERLO GRINDS THROUGH COFFEE CAPITAL

Written on the 14 January 2016

MERLO GRINDS THROUGH COFFEE CAPITAL

MERLO'S expansion plans continue to percolate, with the coffee chain set to open its first roasting house in Melbourne.

The Brisbane-based business will launch its 'torrefazione' at Queen Victoria Market at Peel Street on February 10, with the first beans to be roasted later this week.

Founder Dean Merlo says the deal has been a long time in the making and represents a historic moment for the business.

"While we have a family of wonderful wholesalers in Melbourne, to this point we haven't roasted in the southern capital," Merlo says.

"After years of planning, our long-term vision is now a reality. Not only will the famous blue Merlo coffee cups now be seen around Melbourne, but we will be roasting beans all day, every day, ensuring our commitment to freshness and authenticity is delivered in Melbourne.

"We had been wanting to roast in Melbourne for quite a few years now, the problem was finding a location that would suit and the Queen Victoria Market just on the edge of the CBD is perfect.
"The wait was certainly worth it."

The Melbourne opening follows openings in Victoria Point and Indooroopilly last year, as well as a full refurbishment of the torrefazione at Springfield. The growth strategy has been spearheaded by Merlo CEO James Wilkinson.

Merlo at Queen Victoria Market will roast and sell coffee and fresh beans seven days a week.

The new store takes the number of Merlo-owned stores to 15 across Queensland and Victoria.

 


Latest News

THE STAR'S STUNNING ANSWER TO CROWN'S BARANGAROO

THE Star Entertainment Group (ASX:SGR), not to be outdone by James Packer's Barangaroo development across the ...

BRISBANE COAL TERMINAL REOPENS AFTER SHIPLOADER REPAIR

COAL loading has recommenced at New Hope's (ASX: NHC) Brisbane terminal today after repairs to its ship loader, w...

SUPERYACHTS OFFER UNTAPPED POTENTIAL AT COMMONWEALTH GAMES

SUPERYACHT Australia has devised a strategy to attract more superyachts to Queensland and capitalise on revenue op...

GDP FIGURES A 'WAKEUP CALL' FOR PARLIAMENT

THE GDP figures are an end-of-year wakeup call for Parliament about what lies ahead for the country, according to ...

Related News

HOW MCDONALD'S AUSTRALIA REDISCOVERED ITS INNOVATIVE SPIRIT

MCDONALD'S is such a ubiquitous part of the Australian landscape today that it is easy to forget how it change...

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter