MARTECH SUMMIT TO GROUND BUSINESSES IN THE DIGITAL ERA

Written on the 5 October 2016 by Australian Marketing Institute

MARTECH SUMMIT TO GROUND BUSINESSES IN THE DIGITAL ERA

IN A rapidly changing world, an organisation's survival hinges on its successful digital transformation.

According to studies, digitally transformed companies are 26 per cent more profitable and generate nine per cent more revenue.

The MarTech Summit was introduced based on the demand from marketers, to keep pace with the latest developments and applications in digital marketing.

Australian Marketing Institute (AMI) CEO Lee Tonitto (pictured) says the explosion of digital marketing technology now effects all areas of a business.  The role of MarTech is to also educate marketers in what is available.

"Marketing technology plays a crucial role in customer experience including the consumer's perception of a brand and paves the way from product to purchase," says Tonitto.

"MarTech is an important event, as it examines new data and digital developments which are pivotal to understanding customer's needs, challenges and journeys, and will help in creating more meaningful and tailored content to resonate with intended target audiences."

The MarTech Summit is the latest addition to AMI's event offering, bringing together marketers and guests from around the country.

Delegates will hear from guest speakers from brands including HP, IBM, PQC, Qualtrics, Ansell, Blirt, iSentia and Marketo.

The event offers six separate 45 minute sessions in the morning with delegates able to choose three of the sessions to attend, as well as a three-hour masterclass in the afternoon.

The choice of masterclass includes understanding the digital and social landscape and identifying future markets, and how to lead, manage and design a business to create inspirational branded experience.

Ahead of the event, Tonitto offers insight to the 2017 predictions affecting the marketing profession in 2017:

1. Own the customer experience and life-cycle across all channels.

A good marketing officer is chronically obsessed with customer.

2. Ramp up marketing technology.

Going half way won't cut it. This includes in-depth knowledge of digital experience platforms such as Adobe Marketing Cloud and its VoC partner Qualtrics, as well as the transactional commerce component that drives revenue for the business.

3. Customer Experience collaboration.

Organisations must undergo radical shifts in their structures to align themselves with how customers act in a new world obsessed with digital experiences. This starts with the CMO closely collaborating with the CIO, and building from there.

4. The beautiful world of data and analytics.

Pragmatic marketers have a saying for those who refuse to glean insights through data: "Your opinion, although interesting, is irrelevant." Opinions are great, but real-world data is greater. Smart marketing officers rely on data and analytics to understand what's really going on with the business.

5. Mobile, Mobile, Mobile.

The new battleground for customers is the mobile moment. Marketing officers must put mobile experiences at the forefront of everything they do. Check out the Blirt messaging platform.

To read more about the MarTech Summit or secure your place as a delegate, click here.

This is a sponsored feature, courtesy of the Australian Marketing Institute


Author: Australian Marketing Institute

Latest News

SPOTLESS REJECTS DOWNER'S 'HOSTILE' $1.2B BID AS IT PROMISES A STRATEGY RESET

CLEANING and catering services company Spotless has rejected a $1.26 billion takeover bid from mining services firm D...

EXCLUSIVE INTERVIEW: MEGAPORT CEO VINCENT ENGLISH ON GLOBAL EXPANSION AND HOW TO SCALE UP A BUSINESS

THE RAPID expansion of Megaport (ASX: MP1) continues with the Brisbane-based company announcing a major partnership d...

BRISBANE ENTREPRENEUR BREAKS BARRIERS IN ECO-BUSINESS

TRACEY Bailey believes that if every person understood the true social and environmental cost of every product the...

DOMINO'S PIZZA EMPLOYEES OFFERED A SLICE OF THE PIE

DOMINO'S Pizza (ASX: DMP) has launched an employee share acquisition plan which will give its 26,000 staff the...

Related News

FURNITURE DISRUPTOR SET TO SHARE HIS ONE OF A KIND BUSINESS MODEL

IT'S no secret that Australians love homemaking. Their ceaseless quest to create the perfect place to call hom...

WEEDING OUT THE ASX'S BURGEONING CANNABIS TREND: 8 COMPANIES TO WATCH

A NICHE is budding on the ASX in the form of medical cannabis, an industry which has been on the country's rad...

FRESH CLASS ACTION TO REVEAL ANOTHER SIDE OF SLATER AND GORDON DOWNFALL

ACA LAWYERS has issued a formal letter of demand to Andrew Grech (pictured), managing director of Slater and Gordo...

STARSHIPS WERE MEANT TO DELIVER DOMINO'S PIZZA

NICKI Minaj may have been off the mark when she declared 'starships were meant to fly'. However, she m...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter