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E-commerce sales at Maggie Beer Products have more than tripled in the first quarter of the new financial year as the company's parent MBH (ASX: MBH) forms a partnership with Marley Spoon.
Maggie Beer Products has achieved 237 per cent growth in e-commerce sales during Q1 FY21, following on from 220 per cent growth in the final quarter of the last financial year.
E-commerce sales currently make up less than 5 per cent of Maggie Beer Products total net sales, but MBH says the online channel has become a key strategic focus for the business.
MBH says online growth is being driven by an improved digital marketing plan, better engagement with its Food Club members, and an increased social media presence.
Maggie Beer Products is also on track to launch its new e-commerce platform in November 2020, with the fresh site to include improved mobile device functionality and enhanced delivery and payment options.
The news comes as MBH has formed a partnership with Marley Spoon which will enable the food delivery service's customers to purchase a curated Maggie Beer cheese board pack from 23 November through to Christmas.
"We are excited to be working with the Marley Spoon team to give Marley Spoon customers the ability to access a specially curated Maggie Beer Products cheese and preserves pack, delivered straight to their door," said MBH CEO Chantale Millard.
"A key part of our strategy is to form partnerships with great businesses and brands and Marley Spoon is a great fit.
"We believe our Maggie Beer cheese packs will complement the Marley Spoon meal kits and enhance the overall value proposition to their customers."
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Business News Australia
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