KEEPING BUSINESS ON TRACK

Written on the 18 May 2015 by Laura Daquino

ON Track Drift is taking a different spin on driver education.

Eugene Arendsen, once a competitive racer and stunt driver on various films, felt compelled to create a safe driving environment that didn't halt adrenaline in its tracks.

However, this chapter of Arendsen's life was cut short, serving as an instigator to open a business which now turns over six figures annually.

This is in spite of On Track Drift only officially being open for business for 14 event days in the past financial year.

"I raced competitively for quite a while but then the global financial crisis happened and my national series stopped running," says Arendsen. "At first, I just wanted to start driving again and enjoy myself then we realised our business idea didn't yet exist in Australia."

Arendsen and partner Cecilia Kauhanen established the business in 2009 with a goal to change the face of drifting after one year's research and development, and watching similar services soar in popularity in Japan. Since launching, there are now two other schools offering a similar service in Australia.

On Track Drift is equally focused on educating young people in precision driving as the art of drifting and has the credentials to prove this, recently approved by a Queensland police senior sergeant "as an essential teaching in defensive driving for all young drivers".

The couple first branched out into corporate days designed for adults looking for "something different than just a hot lap in a V8".

"On Track Drift isn't designed for hoons; it's a precision driving experience where you are trained under the instruction of a qualified stunt driver," says Kauhanen.

Now Kauhanen and Arendsen are also homing in on young driver education a matter close to both of their hearts through their Survive 25 driving program which they intend to run through schools.

Arendsen says a few people he met through the industry sustained serious injuries and it became a real eye opener.

"Teenagers often think they are invincible and if they spin out they can just drift out of it, but it doesn't matter what you do, you cannot initiative a drive in your common family car," says Kauhanen. "You only put yourself, your friends and others you don't know in serious danger."

Kauhanen and Arendsen intend to be more active with securing partnerships for Survive 25 over the next 12 months and are currently in discussions with a number of schools.

In addition to being passionate about young driver education, the couple also have a strong social conscience regarding the industry's landfill contribution. On Track Drift uses quality recycled tyres which are repurposed into floor mats and other accessories after being used for drifting.


Author: Laura Daquino Connect via: Twitter LinkedIn

Latest News

TECHNOLOGYONE SAYS IT WILL SUE BRISBANE CITY COUNCIL FOR $50M IF IT TERMINATES CONTRACT

ENTERPRISE software company TechnologyOne (ASX: TNE) has threatened to sue Brisbane City Council (BCC) for more than ...

WESTPAC LOOKING TO SELL HASTINGS TO CHARTER HALL

Westpac Group (ASX: WBC) has entered discussions with property investment group Charter Hall (ASX: CHC) to sell Ha...

THE CYBER SECURITY FIRM THAT HAS MELBOURNE AND SYDNEY BATTLING FOR ITS BUSINESS

ISRAELI cyber security firm Votiro will decide where to set up shop in Australia in the next few weeks, with both ...

IF YOU LOSE YOUR MOJO, YOU LOSE YOUR BUSINESS: GLEN RICHARDS

HE'S one of the "sharks" on the hit show Shark Tank and Dr Glen Richards deals with startups and sca...

Related News

TECHNOLOGYONE SAYS IT WILL SUE BRISBANE CITY COUNCIL FOR $50M IF IT TERMINATES CONTRACT

ENTERPRISE software company TechnologyOne (ASX: TNE) has threatened to sue Brisbane City Council (BCC) for more than ...

WESTPAC LOOKING TO SELL HASTINGS TO CHARTER HALL

Westpac Group (ASX: WBC) has entered discussions with property investment group Charter Hall (ASX: CHC) to sell Ha...

THE CYBER SECURITY FIRM THAT HAS MELBOURNE AND SYDNEY BATTLING FOR ITS BUSINESS

ISRAELI cyber security firm Votiro will decide where to set up shop in Australia in the next few weeks, with both ...

IF YOU LOSE YOUR MOJO, YOU LOSE YOUR BUSINESS: GLEN RICHARDS

HE'S one of the "sharks" on the hit show Shark Tank and Dr Glen Richards deals with startups and sca...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter