IN GOOD STEAD

IN GOOD STEAD

FLYNN McFarlane and Adam Stead have turned their passion for digital marketing into a burgeoning business with a bright future.


Starting out as Hive Web Studio in 2008, the pair have outgrown their home office and subsequent digs to set up shop in Labrador with six staff members.


The company rebranded as Stead Lane after diversifying its services to become more marketing-centric.


"We're very much at the forefront of technology and innovation in terms of online marketing trends," says McFarlane.


"We're doing a lot of videos, as well as advanced and predictive analytics, to track customers and get data from the whole customer journey."


Stead Lane also participated in Gold Coast City Council's Business Accelerator Program, inspiring McFarlane and Stead to focus on sustaining long-term growth.

Get our daily business news

Sign up to our free email news updates.

 
Four time-saving tips for automating your investment portfolio
Partner Content
In today's fast-paced investment landscape, time is a valuable commodity. Fortunately, w...
Etoro
Advertisement

Related Stories

“Difficult decision”: Atlassian co-CEO Scott Farquhar to step down

“Difficult decision”: Atlassian co-CEO Scott Farquhar to step down

After 23 years as co-CEO of Sydney-headquartered software giant Atl...

BHP stages copper coup with proposed $60 billion Anglo American buyout

BHP stages copper coup with proposed $60 billion Anglo American buyout

Amidst forecasts that Melbourne-headquartered BHP (ASX: BHP) will o...

Will checking character references really help you find the best candidate for a job?

Will checking character references really help you find the best candidate for a job?

Finding the best person to fill a position can be tough, from draft...

‘Arrogant, not listening, not fast enough’: Former Star CEO reveals NSW casino regulator’s gripes

‘Arrogant, not listening, not fast enough’: Former Star CEO reveals NSW casino regulator’s gripes

The Star Entertainment Group's (ASX: SGR) former CEO Robbie Coo...