FILM STUDENTS SET TO GO GLOBAL WITH FRUIT NINJA

Written on the 14 October 2015

FILM STUDENTS SET TO GO GLOBAL WITH FRUIT NINJA

LOCAL university students have collaborated with a professional filmmaker to present a behind-the-scenes video series of popular digital game Fruit Ninja on a global scale.

Minister for Science and Innovation Leeanne Enoch says the YouTube project, titled Fruit Ninja Nation, was a once-in-a-lifetime opportunity for the Griffith University film students.

"The students are lucky to be working with a professional filmmaker on a project about one of the world's most popular mobile games for a potentially huge international audience," Enoch says.

"That's a combination that will be hard to beat when the first videos screen on YouTube later this year."

Fruit Ninja, created by Brisbane business Halfbrick is one of the most mobile device downloaded games in history with more than one billion downloads since launching in 2010.

Enoch met students at Griffith Film School's LiveLab at South Bank where the 13-part series is being made, featuring Fruit Ninja-themed live-action shots, documentaries and developer diaries.

Enoch says the support from Queensland Government-enabled LiveLab to contract experienced local filmmaker Amelia Paxman to help the students on the project.

"This project aligns with the state government's $180 million Advance Queensland initiative, which aims to develop a highly-innovative, knowledge-based economy, creating new industries and exciting new jobs for Queenslanders," she says.

"Halfbrick is an excellent example of the innovation and business acumen we hope to see emerge from Advance Queensland.

"They are a true local success story and sharing this insight will help to inspire the next wave of creative entrepreneurs."

Halfbrick vice president for entertainment and licensing Sam White says they've always had close ties with Brisbane's tertiary education.

"We are excited to further strengthen those ties with the LiveLab students on Fruit Ninja Nation," White says.

"It is a truly symbiotic project, Halfbrick benefitting from the talent and creativity of the students, while the students benefit from the real-world experience and exposure via Halfbrick's YouTube and game network."

Creative director of LiveLab and senior lecturer at Griffith Film School Richard Fabb says the project gave students the chance to globally showcase their talents.

"Partnering with Halfbrick, one the world's leading games producers, is an amazing opportunity for our students," Fabb says.

"With the final product set to air on YouTube, the world's largest video platform, our films can really make a mark."

Fruit Ninja Nation will accompany the US$1.5 million series of short Fruit Ninja animations Halfbrick is producing for YouTube Kids in America.


Latest News

NEW CLASS OF EDUCATION NURTURES ENTREPRENEURS OF TOMORROW

THE rise in youth unemployment has affirmed the importance of entrepreneurship education, and south-east Queenslan...

DUET GROUP SUBJECT OF $7.3 BILLION TAKEOVER OFFER

HONG Kong's Cheung Kong Infrastructure has launched a $7.3 billion cash bid for one of Australia's largest en...

G8 SHARES BUOYED BY FORECAST PROFIT RECOVERY

CHILDCARE centre operator G8 Education (ASX:GEM) has revealed it is on track to post a pre-tax profit of up to $16...

BELLAMY'S FINDS EXPORTING BABY FORMULA INTO CHINA IS NO CHILD'S PLAY

BELLAMY'S (ASX: BAL) shares have suffered a 40 per cent drop in value today after the company hit a regulatory...

Related News

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

BIG W CEO QUITS AFTER 11 MONTHS

SALLY MacDonald has resigned as chief executive of BIG W ending her tenure at the helm of the struggling discount ...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter