FACEBOOK GIVES MARDI GRAS THE THUMBS UP

Written on the 14 January 2016

FACEBOOK GIVES MARDI GRAS THE THUMBS UP

ONE of the world's most recognised brands has aligned with Sydney's Gay and Lesbian Mardi Gras celebrations, coming out as a major sponsor of the famous parade.

Social media giant Facebook, which also acquired Instagram in 2013, will be promoting the festival on both platforms and will enter a float in the parade, which takes place on Saturday 5 March.

CEO of Sydney Gay and Lesbian Mardi Gras, Michele Bauer says she could not be happier with the new partnership.

"This is not just because of its size or reach, although those are wonderful benefits, but because of Facebook's commitment to campaigns that spread messages of social justice," she says.

"Mardi Gras at its core is about social justice.  We look forward to working with Facebook on spreading those messages along with all of our messages of celebration and fabulousness in true Mardi Gras style."

Facebook takes part in pride parades in the US and also allowed people to put rainbow filters over their profile pictures when gay marriage laws were being passed across the world.

Mia Garlick, director of policy in Australia and New Zealand for both Facebook and Instagram, says it is important for Facebook to not only showcase support for the event, but also showcase how platforms allow people to connect and share around what matters most to the LGBTIQ community.

"Amongst the 14 million Australians who regularly use Facebook, the topic of marriage equality was one of the top 15 most mentioned topics on the site in 2015 - and around the world, more than 26 million people added a rainbow pride filter to their profile pictures," she says.

"We are honoured to be a major sponsor of Sydney Gay and Lesbian Mardi Gras."

Pink Media Group, on behalf of Sydney Mardi Gras, created the partnership.

Managing director Ben Mulcahy says it's wonderful to have the world's largest social media platform supporting the country's largest LGBTIQ pride festival.

"Like all Australians, LGBTIQ people have had their lives revolutionised by social media over the past decade," he says.

"It has helped build and connect the community like never before. Facebook's partnership is more than just an opportunity to get their brand in front of 250,000 spectators at the parade: it's a great reminder of the power of social media and social movements to change lives."

In 2016 the Mardi Gras festival is expected to attract more than 500,000 people between 19 February and 6 March, including 30,000 international visitors and injecting $30 million into the NSW economy.


Latest News

1700 BRISBANE APARTMENTS NOW MANAGED BY FORTUNE 500 COMPANY JLL

MULTINATIONAL and Fortune 500 company JLL (NYSE: JLL) has expanded its Australian dominance in the property managemen...

HARVEY NORMAN HITS OUT AT 'FALSE NEWS' OF ASIC INVESTIGATION

RETAIL giant Harvey Norman (ASX: HVN) has vehemently rejected reports its accounts are under investigation by ASIC, s...

RARE GOOD NEWS FOR SLATER AND GORDON AS ASIC CLOSES INVESTIGATION

ASIC has cleared Slater and Gordon of deliberately falsifying its accounts after a three-month investigation.

It s...

Q & A WITH FACEBOOK GURU ANDY MCKEON AS HE JOINS AUSTRALIAN SOFTWARE COMPANY LIVETILES

HE was creative director at Apple under the legendary Steve Jobs, and is now a senior Facebook executive. In his n...

Related News

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

CHINA CONTINUES TO COLLECT AUSSIE PROPERTY ASSETS

CHINESE coin continues to dominate Australia's offshore real estate investment market, accounting for almost h...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter