ENTREPRENEUR'S PROBLEM WAS MUSIC TO HIS EARS

Written on the 31 August 2016 by Jess Lamb

ENTREPRENEUR'S PROBLEM WAS MUSIC TO HIS EARS

A DECADE ago, while on his daily run in Salt Lake City, Judd Armstrong ran into a problem many are familiar with, but few have solved.

Fed up with his headphones tangling, his solution saw him become the CEO of one of the leading luxury headphone distributors in the US.

Now stocked in 34 countries, Jaybird's wireless Bluetooth earphones are the fourth best-selling premium brand of their kind in terms of market share in the US, behind Beats, Bose and LG.

Logitech acquired the company earlier this year, and Jaybird's products are now carried by mass retailers including Apple and Amazon.

Today Jaybird launches locally. Armstrong says JB Hi-Fi provided the Australian partnership his business had been waiting for, with products to be exclusive to the electronic retail chain's store.

An Australian himself, Armstrong says that with around one-third of Jaybird's 80 staff based in Australia, the business was eager to break ground locally.

Armstrong says Jaybird keeps ahead by being proactive, rather than reactive, with product development.

The business focuses on customer needs through modeling different fitting earphones, sweat proofing and innovative charging solutions.

"We have come up with a battery clip which doubles as a charging cradle to use as a power bank, so it just clips on to your headphones and transfers another five hours of charge across so you can keep listening to your music and don't have to stop and break," says Armstrong.

"You can have 24/7 music if you are that way inclined - you can take that clip off when your headphones are charged and charge it independently and clip it back on when you need to."

With the company up to its tenth product now, the CEO highlights a focus right from the start on miniaturization.

"Wireless headphones have always been a little bit bulky, even our X2 earbuds which were the first to go against traditional form are still kind of big - they worked really well for guys but for youth and women with petite ears they just stuck out and looked a bit awkward," Armstrong says.

"Now we have refined it so they are so small that they are helmet friendly - if you are riding a bike or snowboarding these headphones will fit really well underneath."

Jaybird's brand manager for Australia and New Zealand, Jordan Oldfield, told Business News Australia the products accompany the 'MySound' app, gives power to the consumer to customise the frequency and level settings.

"Traditionally when buying headphones, you have the manufacturers' prescribed sound settings but some people comment on these being really bass heavy and others saying that it's not enough," Oldfield says.

"MySound works by pairing with the headphones and you choose a preset which enhances the sound somewhat or you can fully customise that experience and you can set the levels at whatever point you want.

"Once you set it, the app actually alters the firmware in the headphones and then if you get rid of the app entirely and delete it you can still get that customised sound in your headphones."

Armstrong tells Business News Australia it's synergy that's gotten the company to where it is today.

"The secret to making a good brand is making one that really moves people, moves their heart and drives their passion about what you are doing and Jaybird comes from a place of true authenticity where everyone in our company is very passionate about the lifestyle our brand is all about: active living, sports, outdoors," he says.

"With Jaybird there is a soul to what we are doing. All the other players in the category have come from another space and just contributed to the sports audio category, whereas we started here with the aim of being the go-to product."

Want to read more about entreprenuers?


Author: Jess Lamb

Latest News

NEW CLASS OF EDUCATION NURTURES ENTREPRENEURS OF TOMORROW

THE rise in youth unemployment has affirmed the importance of entrepreneurship education, and south-east Queenslan...

DUET GROUP SUBJECT OF $7.3 BILLION TAKEOVER OFFER

HONG Kong's Cheung Kong Infrastructure has launched a $7.3 billion cash bid for one of Australia's largest en...

G8 SHARES BUOYED BY FORECAST PROFIT RECOVERY

CHILDCARE centre operator G8 Education (ASX:GEM) has revealed it is on track to post a pre-tax profit of up to $16...

BELLAMY'S FINDS EXPORTING BABY FORMULA INTO CHINA IS NO CHILD'S PLAY

BELLAMY'S (ASX: BAL) shares have suffered a 40 per cent drop in value today after the company hit a regulatory...

Related News

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

BIG W CEO QUITS AFTER 11 MONTHS

SALLY MacDonald has resigned as chief executive of BIG W ending her tenure at the helm of the struggling discount ...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter