EMERCHANTS, LADBROKES BET ON NEW PAYMENT SYSTEM

Written on the 24 July 2015

EMERCHANTS, LADBROKES BET ON NEW PAYMENT SYSTEM

BRISBANE-based payment solutions provider Emerchants (ASX: EML) has teamed up with global betting and gaming organisation Ladbrokes to develop a streamlined financial service for its punters.

Emerchants' new EachWay system will allow gamblers to use a winnings card at participating stores, where they can select cash amounts to load and pay for their transactions in real time.

The system also allows card-holders to immediately use the funds which have been loaded into their account.

Emerchants managing director Tom Cregan (pictured) says the innovative new system is the result of significant development and trial, with the end goal of streamlining current transaction services.

"We wanted to solve two distinct challenges, the first being the ability for customers to gain immediate access to their winnings and the second was the ability to place cash onto their accounts and be able to generate betting revenues," says Cregan.

"EachWay is the second part of that challenge and, while we can't predict consumer adoption until the solution has been in the market for some time, we're confident based on experience in other markets that it will grow to provide a meaningful financial contribution to Emerchants."

By adopting the product, Ladbrokes is hoping to become a bigger player in the gambling market, giving the bricks-and-mortar businesses a run for their money.

The partners have not announced when the EachWay system will be launched.


Latest News

FLYING START TO 2017 PASSENGER NUMBERS FOR GOLD COAST AIRPORT

RECORD numbers of travellers used the Gold Coast Airport (GCA) in January this year, continuing a five-year trend ...

SUNCORP SAYS IT'S 'COVERED' AGAINST FINANCIAL COST OF CYCLONE DEBBIE

INSURER Suncorp (ASX: SUN) says it is "well protected" against the financial impact of Cyclone Debbie th...

ADELAIDE DIGITAL MARKETING GURUS CHANGING THE FACE OF ONLINE RETAILING

Frank Grasso, CEO of Adelaide based Dynamic Creative, believes his company's new software will revolutionise Adwo...

WHY A JUNIOR MINER DECIDED TO JOIN THE RANKS OF THE HOT POT STOCKS

USUALLY, when a relatively unknown explorer experiences a sharp spike in its share price, it means they've fou...

Related News

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

CHINA CONTINUES TO COLLECT AUSSIE PROPERTY ASSETS

CHINESE coin continues to dominate Australia's offshore real estate investment market, accounting for almost h...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter