DIVERSIFICATION IS KEY FOR CARS

Written on the 10 October 2012

DIVERSIFICATION IS KEY FOR CARS

THE secret behind the success of one of Brisbane’s best-known car dealership is easy to see.

Martin Roller (pictured) would like everybody to buy a BMW, but recognises the luxury car may not be for everybody.

This is why the managing director of Brisbane BMW, the 36th Top Private Company in 2012, has diversified his stable to carry 15 different car makes.

The strategy has paid off so far. The Westside BMW dealership has stocked a fleet of used prestige cars including Lexus, Range Rover, Mercedes-Benz and Volkswagen Golf.

The store sells between 50 and 60 cars each month, according to Roller.

“There is also great opportunity in the top-end used car market for Maseratis, Ferraris and Porsches,” he says.

“In the April to June quarter we had a very strong finish; we delivered more than 100 cars [across the group]. In July, we delivered 122 new cars.

“Our Lamborghini business sold more than 25 cars in the past year. The market is still pretty tight, but it has been a much more positive year.”

He’s confident about 2013.

“Brisbane Lamborghini has some future growth opportunity as availability for the top Aventador model is tight,” he says.

“We have only had three delivered so far, but have orders through to the next year that will increase our revenue.”

There is also demand for the new BMW 3 Series, according to Roller. Each new model is only released once every seven years.

“We received strong orders leading up to the launch of the four-door version in March. Once we launched, the cars were going immediately,” he says.

Roller is holding talks about opening a revamped dealership. He has already scouted potential sites in Fortitude Valley for developing a “first-class” showroom by 2015.

“It would include a new store, BMW and Mini facility, pre-delivery centre and body shop as well as some complimentary businesses,” he says.

“The site we have got ticks all of the boxes and allows all of the dealership functions to be on the one site.”


Latest News

2017 BRISBANE TOP COMPANIES REVEALED

WHILE Queensland is regarded as an economy in transition with the winding down of the mining boom, the 2017 top 50...

2017 BRISBANE TOP COMPANIES 1-10

FROM insurance and banking to travel, gambling, retail, property and pizza, these "heavyweights" have ha...

2017 BRISBANE TOP COMPANIES 11-20

RETAIL, property, an airline, cars, real estate, software services, energy, agriculture, veterinary services bathr...

2017 BRISBANE TOP COMPANIES 21-30

JEWELLERS Michael Hill International listed in 2016 with a half-billion dollar market capitalisation and a new CEO...

Related News

FURNITURE DISRUPTOR SET TO SHARE HIS ONE OF A KIND BUSINESS MODEL

IT'S no secret that Australians love homemaking. Their ceaseless quest to create the perfect place to call hom...

WEEDING OUT THE ASX'S BURGEONING CANNABIS TREND: 8 COMPANIES TO WATCH

A NICHE is budding on the ASX in the form of medical cannabis, an industry which has been on the country's rad...

FRESH CLASS ACTION TO REVEAL ANOTHER SIDE OF SLATER AND GORDON DOWNFALL

ACA LAWYERS has issued a formal letter of demand to Andrew Grech (pictured), managing director of Slater and Gordo...

STARSHIPS WERE MEANT TO DELIVER DOMINO'S PIZZA

NICKI Minaj may have been off the mark when she declared 'starships were meant to fly'. However, she m...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter