DIVERSIFICATION IS KEY FOR CARS

Written on the 10 October 2012

DIVERSIFICATION IS KEY FOR CARS

THE secret behind the success of one of Brisbane’s best-known car dealership is easy to see.

Martin Roller (pictured) would like everybody to buy a BMW, but recognises the luxury car may not be for everybody.

This is why the managing director of Brisbane BMW, the 36th Top Private Company in 2012, has diversified his stable to carry 15 different car makes.

The strategy has paid off so far. The Westside BMW dealership has stocked a fleet of used prestige cars including Lexus, Range Rover, Mercedes-Benz and Volkswagen Golf.

The store sells between 50 and 60 cars each month, according to Roller.

“There is also great opportunity in the top-end used car market for Maseratis, Ferraris and Porsches,” he says.

“In the April to June quarter we had a very strong finish; we delivered more than 100 cars [across the group]. In July, we delivered 122 new cars.

“Our Lamborghini business sold more than 25 cars in the past year. The market is still pretty tight, but it has been a much more positive year.”

He’s confident about 2013.

“Brisbane Lamborghini has some future growth opportunity as availability for the top Aventador model is tight,” he says.

“We have only had three delivered so far, but have orders through to the next year that will increase our revenue.”

There is also demand for the new BMW 3 Series, according to Roller. Each new model is only released once every seven years.

“We received strong orders leading up to the launch of the four-door version in March. Once we launched, the cars were going immediately,” he says.

Roller is holding talks about opening a revamped dealership. He has already scouted potential sites in Fortitude Valley for developing a “first-class” showroom by 2015.

“It would include a new store, BMW and Mini facility, pre-delivery centre and body shop as well as some complimentary businesses,” he says.

“The site we have got ticks all of the boxes and allows all of the dealership functions to be on the one site.”


Latest News

Q & A WITH FACEBOOK GURU ANDY MCKEON AS HE JOINS AUSTRALIAN SOFTWARE COMPANY LIVETILES

HE was creative director at Apple under the legendary Steve Jobs, and is now a senior Facebook executive. In his n...

EAST COAST PROPERTY BOOM BUILDS PROFITS FOR BRICKWORKS

AUSTRALIA'S residential property boom has helped drive a sharp rise in first half earnings for Brickworks (ASX: B...

COLLINS SUPERSIZES IN EUROPE WITH PURCHASE OF 16 KFC RESTAURANTS IN THE NETHERLANDS

COLLINS Foods (ASX:CKF) has stepped up its European expansion through the purchase of 16 KFC restaurants in the Ne...

CSIRO HELPS DEVELOP AUSTRALIAN PHARMA COMPANY FROM $10 MILLION TO $305 MILLION

GOVERNMENT backed scientists have helped multiply the market value of a previously small Australian pharmaceutical...

Related News

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

CHINA CONTINUES TO COLLECT AUSSIE PROPERTY ASSETS

CHINESE coin continues to dominate Australia's offshore real estate investment market, accounting for almost h...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter