DIVERSIFICATION IS KEY FOR CARS

Written on the 10 October 2012

DIVERSIFICATION IS KEY FOR CARS

THE secret behind the success of one of Brisbane’s best-known car dealership is easy to see.

Martin Roller (pictured) would like everybody to buy a BMW, but recognises the luxury car may not be for everybody.

This is why the managing director of Brisbane BMW, the 36th Top Private Company in 2012, has diversified his stable to carry 15 different car makes.

The strategy has paid off so far. The Westside BMW dealership has stocked a fleet of used prestige cars including Lexus, Range Rover, Mercedes-Benz and Volkswagen Golf.

The store sells between 50 and 60 cars each month, according to Roller.

“There is also great opportunity in the top-end used car market for Maseratis, Ferraris and Porsches,” he says.

“In the April to June quarter we had a very strong finish; we delivered more than 100 cars [across the group]. In July, we delivered 122 new cars.

“Our Lamborghini business sold more than 25 cars in the past year. The market is still pretty tight, but it has been a much more positive year.”

He’s confident about 2013.

“Brisbane Lamborghini has some future growth opportunity as availability for the top Aventador model is tight,” he says.

“We have only had three delivered so far, but have orders through to the next year that will increase our revenue.”

There is also demand for the new BMW 3 Series, according to Roller. Each new model is only released once every seven years.

“We received strong orders leading up to the launch of the four-door version in March. Once we launched, the cars were going immediately,” he says.

Roller is holding talks about opening a revamped dealership. He has already scouted potential sites in Fortitude Valley for developing a “first-class” showroom by 2015.

“It would include a new store, BMW and Mini facility, pre-delivery centre and body shop as well as some complimentary businesses,” he says.

“The site we have got ticks all of the boxes and allows all of the dealership functions to be on the one site.”


Latest News

ANALYSTS PREDICT WHAT AUSSIE LIVING IS LIKELY TO BECOME IN THE NEXT CENTURY

AS THE Australian population continues to grow, analysts are predicting what the country is likely to look like wi...

VILLA WORLD POSTS FOURTH CONSECUTIVE PROFIT GROWTH AS IT EXPANDS INTERSTATE OFFERING

RESIDENTIAL property developer Villa World (ASX: VLW) has posted its fourth consecutive full-year profit growth, a...

UNDER-FIRE AVEO DOUBLES FY PROFIT, SHARES SURGE NEARLY 10 PER CENT

SHARES in retirement village operator Aveo Group (ASX: AOG) have surged 10 per cent after announcing its profit after...

SEVEN WEST REPORTS MASSIVE LOSS AND CUTS CEO TIM WORNER'S PAY PACKET BY $450K

SEVEN West Media (ASX: SWM) has posted a full-year loss of $744.3 million and cut CEO Tim Worner's pay packet by ...

Related News

ANALYSTS PREDICT WHAT AUSSIE LIVING IS LIKELY TO BECOME IN THE NEXT CENTURY

AS THE Australian population continues to grow, analysts are predicting what the country is likely to look like wi...

SEVEN WEST REPORTS MASSIVE LOSS AND CUTS CEO TIM WORNER'S PAY PACKET BY $450K

SEVEN West Media (ASX: SWM) has posted a full-year loss of $744.3 million and cut CEO Tim Worner's pay packet by ...

HOW MAKING MISTAKES AND PASSION SCORED WEIGHT LOSS PARTNERS A DEAL WITH SHARK TANK'S JANINE ALLIS

THEY partnered up to provide a scientific and targeted approach to dieting, and Kate Save and Geoff Draper cut Sha...

AUSTRALIA'S LARGEST MARKETING CONFERENCE SET TO SHOWCASE INTERNATIONAL INDUSTRY LEADERS

THE ASSOCIATION for Data-driven Marketing and Advertising (ADMA) has announced the finalised list of speakers for ...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter